Uceris from Salix Pharmaceuticals granted final FDA approval
RALEIGH, N.C. — Salix Pharmaceuticals on Thursday announced that the Food and Drug Administration granted final approval for the company's Uceris (budesonide) rectal foam for patients with mild-to-moderate distal ulcerative colitis. The foams is a corticosteroid administered rectally that combats treatment limitations associated with current therapies, which can be ineffective due to insufficient distribution of the active drug to the distal colon, the company stated.
UC is a chronic disease affecting the large intestine (the colon) in which the lining of the colon becomes inflamed and develops open sores that produce mucous and pus. Distal UC is described by the company as either "inflammation localized to the rectum" or "inflammation localized to the distal colon and rectum."
Bazooka gets gummy with latest confection
NEW YORK — Bazooka Candy Brands is making its way into the gummy category. The Juicy Drop brand will expand to include Juicy Drop Gummies, which combines sour gummies with sour gel.
The new gummies include such flavors as Knock-Out Punch, Blue Rebel, Apple Attack and Watermelon Blast. Consumer can expect to see the confection in stores in January 2015, with a suggested retail price of $1.60 to $2.20.
Juicy Drop continues to be a top-seller for the brand, ranking No. 2 in front end non-chocolate sales, according to Bazooka. The company hopes its gummy innovation will prove just as successful as the brand's Juicy Drop Taffy, which launched in 2012.
“Just like we did with Juicy Drop Taffy, we are looking to revolutionize an already popular segment with Juicy Drop Gummies. We knew by marrying gummies with the signature sour gel of Juicy Drop, we’d create yet another product our consumers would absolutely love," said Anthony Trani, VP of marketing for Bazooka Candy Brands. "And based on the consumer feedback we’ve received so far, it has been an absolute hit.”
Ocean Spray expands to new category
LAKEVILLE-MIDDLEBORO, Mass. — Ocean Spray is known for its line of juices, but the brand will make a leap to the water aisle with the introduction of PACt cranberry extract water. The new beverage will take advantage of proanthocyanidins — elements found within cranberries — to help purify the body, according to the brand.
“Although the marketplace is filled with beverage options that try to meet the needs of consumers struggling to get enough water into their daily routine, let’s face it, there isn’t one currently that does that in a meaningful way with truly functional benefits,” said Ken Romanzi, COO of global brands at Ocean Spray. “With the Launch of PACt cranberry extract water, we’ve created an even better water that harnesses the unique power of the cranberry through a breakthrough cranberry extract innovation, 10 years in the making. PACt water contains the cleansing and purifying benefits of the cranberry without all the sugar and calories.”
PACt water can be found at major retailers in California and Nevada, as well as online. The beverage can be purchased nationwide beginning in 2015. Consumers can choose from four varieties: Cranberry Pomegranate, Cranberry Raspberry, Cranberry Blood Orange and Cranberry Mango-Passion Fruit.
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