BEAUTY CARE

U by Kotex launches ‘Power to the Period’ campaign

BY Gina Acosta

DALLAS — U by Kotex is kicking off a new campaign: "Power to the Period," the second installment of its U by Kotex Period Projects.

Power to the Period aims to provide period products for many of the 3.5 million Americans who experience homelessness each year by encouraging people to collect and donate extra packages of period products to homeless shelters between July 14 – Sept. 30. This latest signature project follows the first of the U by Kotex Period Projects, The Period Shop – a New York City-based pop-up shop and abbreviated online experience dedicated to all things period.

"Many people who experience homelessness have limited to no access to period products. It's time to change that," said Holly Sanchez, Chicago-based law student and Power to the Period Project Captain. "I posted a tweet encouraging people to buy and donate an extra pack of period products to benefit people in homeless shelters. U by Kotex responded with the opportunity to create the first-ever, national period product drive with DoSomething.org, so I jumped at the opportunity to be involved in this rewarding project!"

People who sign up for the campaign at DoSomething.org/Period and upload a photo of the period products they donate will be eligible to win a $5,000 scholarship. Eligible participants will receive one entry for the scholarship for every ten period products items donated. When signing up to participate, people can also opt-in to one of 20 competitions throughout the donation drive period. The U by Kotex brand will donate product to a shelter designated by the top five winners of each competition.

"Holly and the DoSomething.org team bring an unparalleled passion and commitment to the cause, and both are tremendous partners in working to bring the donation drive to life," said Lauren Kren, U by Kotex brand manager, Kimberly-Clark, "Power to the Period is proof that together we can change the way we think about, talk about and support the period needs of people experiencing homelessness in our communities."

Power to the Period is supported by digital partnerships; robust owned social and web support; and digital and print advertisements. Additionally, lifestyle expert and online video personality Ingrid Nilsen, who is passionate about increasing access to period products for people experiencing homelessness, starred in a Power to the Period PSA to help inspire others to join the movement and to showcase her support for the Power to the Period donation drive.

People across the country are invited to start a Power to the Period donation drive or donate new boxes of period products to a shelter in their area. 

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BEAUTY CARE

Sneak peek at Barnes & Noble’s new beauty venture

BY Gina Acosta

Barnes & Noble’s new beauty venture, a store-within-a-store called The Glossary, has expanded across the country, with a mix of upscale and drug store beauty products.

The Glossary is a store-within-a-store concept that Barnes & Noble College describes as a “dynamic shopping environment that offers students the opportunity to explore, sample and purchase a wide variety of mass and prestige beauty products.”

“We built our reputation as one of the most trusted campus retailers by continuously innovating and creating new merchandising ideas we know our students are looking for,” said Joel Friedman, chief merchandising officer with Barnes & Noble College. “We are excited to introduce The Glossary to our college partners, making the brands and products students want easily accessible to them for the first time.”

Cosmopolitan magazine wrote about the new concept this week, and seemingly described The Glossary as more Ulta than Sephora.

Barnes & Noble College selected two key partners to execute the beauty concept: global retail design and build firm RPG to design, brand and manufacture The Glossary, and prestige health and beauty brands distributor EC Scott Group to stock its shelves with product. The environment showcases a groundbreaking retail shop that is completely distinguished from categories in the bookstore setting. RPG used warm colors and hand-drawn original art to create a unique, approachable presence for The Glossary.

Main drive-aisle spaces and in-store locations position The Glossary for high traffic, while product displays create and encourage in-store experimentation, as opposed to the traditional approach of putting beauty products in a showcase. In order to appeal to a diverse spectrum of college students, The Glossary features a wide range of products, from prestige brands like Smashbox, Philosophy, Bliss and Lipstick Queen, among others, to traditional mass-market brands including Burt’s Bees, CoverGirl and Maybelline.

“Through in-depth student discussions and focus groups, we recognized a gap in access to beauty solutions on campus and worked with them to help shape The Glossary,” said Lisa Mazzio, director of merchandise, fashion trends and beauty, Barnes & Noble College. “Their feedback informed the categories and brands we sell, the look and layout of the stores themselves, and the format that inspires self-discovery rather than in-aisle beauty consultants, which students expressed were less desired.”

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NCPA posts dates for revenue-boosting, front-end seminar, including at ABC’s ThoughtSpot 2016

BY Michael Johnsen

ALEXANDRIA, Va. – The National Community Pharmacists Association on Tuesday announced its 2016 lineup of one-day seminars to help community pharmacy owners and front-end staff hone their merchandising and marketing skills, as well as a new sponsorship by Good Neighbor Pharmacy and AmerisourceBergen Drug Corporation to continue the Front-End Profit Building Seminars program.

"In a world of shrinking profit margins and fierce competition from the big boxes, it is more critical than ever for community pharmacies to diversify their business to grow and thrive, and the pharmacy front end provides an excellent starting point," stated Bradley Arthur, NCPA president. "Thanks to the generous support of Good Neighbor Pharmacy, NCPA can continue to help store owners capitalize on existing and new revenue opportunities in their pharmacy front ends and become more successful retailers through these one-day seminars. There's no better way to rethink pharmacy than by starting with easy-to-implement changes to the front end."

"We are assisting our Good Neighbor Pharmacy members through new and innovative commercial strategies to improve the front end of their stores [and] are honored to partner with NCPA to support all of independent pharmacy as part of this long-term agreement," commented Brian Nightengale, president, Good Neighbor Pharmacy. "Our independents are feeling pressure from all sides, and the front end is a significant area of opportunity for them. It goes hand-in-hand with building a strong Good Neighbor Pharmacy network and delivering quality care to the patients they serve."

NCPA will host its Front-End Profit Building Seminars on July 29 in Las Vegas, in conjunction with ThoughtSpot, the annual tradeshow and convention from Good Neighbor Pharmacy; Sept. 17 in Dallas; Oct. 14 in New Orleans, in conjunction with the 2016 NCPA Annual Convention; Nov. 12 in Edison, N.J.; and Feb. 18 in Orange, Calif.

Led by NCPA's senior director of store operations and marketing Gabe Trahan, the Front-End Profit Building Seminar is a one-day program that gives pharmacy owners, managers and front-end employees the tools and knowledge to increase store traffic and profits. Topics covered during the session include easy fixes to boost curb appeal, floor plans and cross-merchandising, inventory management and marketing ideas.

This program also offers pharmacists 7.5 hours of continuing education credits.
 

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