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TyraTech says ‘Vamousse’ to lice

BY Michael Johnsen

MELBOURNE, Fla. — TyraTech’s new non-pesticide homeopathic head lice treatment Vamousse will safely kill 100% of head lice and nits within 15 minutes of application, according to the company.

(For the full report, including charts, click here.)

The company also is introducing a daily shampoo application to prevent lice infestation, or re-infestation. The mousse will retail for a suggested $24.99, while the preventive shampoo will retail for a suggested $19.99.

 

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Hyland’s tackles babies’ ‘unmet needs’

BY Michael Johnsen

LOS ANGELES — Hyland’s launched Hyland’s Baby Nighttime teething tablets, a nighttime version to join its best-selling infant oral pain reliever Hyland’s Baby teething tablets in the $40 million infant oral pain segment.

(For the full report, including charts, click here.)

The new product contains no benzocaine or melatonin. Hyland’s also introduced Hyland’s Baby Calming tTablets, citing an unmet need for a natural infant product for fussiness and occasional sleeplessness. According to Hyland’s, moms are 32% more likely to give their child a calming product if it is natural.

 

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Arnica, baby care fuel natural growth

BY Michael Johnsen

The external analgesic ingredient arnica and baby care are two categories that are moving the needle across the homeopathic landscape. The leading arnica SKU Arnicare, from Boiron, generated sales of $13.4 million on growth of 43.9% for the 52 weeks ended July 13 across total U.S multi-outlets, according to IRI, well outpacing category growth of 7.5% for the same period.

(For the full report, including charts, click here.)

Arnica is a newer ingredient to the food, drug and mass arena, and it’s not just focused on pain, but also on bruising and swelling.

Similasan recently introduced its Similasan Arnica Active which is differentiated against other arnica products by its delivery system — a spray-on as opposed to a gel or roll-ons. “We’re one of the very first sprays in the mass market,” Dan Quail, Similasan VP, head of North America, told DSN. Because everybody gets the occasional bumps and bruises, a pain relieving ingredient that also reduces bruising is becoming well-known among consumers. “If you talk to people who know a little about homeopathy … the first [product] they’ve tried is arnica,” Quail said.

And Hyland’s continues to attract moms with both its Hyland’s Baby and Hyland’s 4 Kids lines. Baby is a key category for Hyland’s, especially as the company is able to make dosage recommendations for children as young as 6 months. That’s a three-and-a-half-year opportunity for the line of homeopathic products, as pediatric allopathic medicines are indicated for children ages 4 years and older.

 

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