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Two top bread brands return to the market after almost two years

BY Anna Mcgrath

IRVING, Tex. After a nearly two-year hiatus, two of the top sellers in breads are making their way back into retailers throughout the Southern California market, according to Interstate Brands Corp., the baker of both breads.

Before the two-year production pause, Home Pride was renowned as the best selling brand of premium white bread and everyday wheat bread; and Wonder, the No. 1 brand of white bread in the nation, was also amongst the top sellers in Southern California.

To kick off the reintroduction, IBC has offered to donate 5,000 loaves of bread to the San Diego Food Bank, as well as the Los Angeles Regional Food Bank, to support their missions of providing food to people in need. 

IBC also announced that its new Nature’s Pride bread, the first brand of 100% natural bread available nationwide, has expanded its west coast distribution and is now sold throughout Southern California.

“Today marks an exciting day for IBC, our union employees and management team, our wonderful retail partners and the scores of loyal Southern California consumers who spoke up, made their voices heard and urged us to bring back their favorite breads,” said Mark Walsh, SVP and general manager of IBC’s California business unit. “With a successful restructuring now behind us, we are a stronger company with a revamped cost structure, which now enables us to respond to consumer demand and distribute our breads in an efficient, profitable way.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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Nestle introduces new Nestle Cranberry Raisinets

BY Anna Mcgrath

GLENDALE, Calif. Nestle announces the expansion of its delicious chocolate-covered Raisinets line with the addition of new Nestle Cranberry Raisinets.

The classic snack has been an ideal on-the-go treat for more than 80 years with its unique combination of indulgent chocolate and refreshing burst of natural fruit antioxidants.

“Nestle Raisinets has been a ‘win-win’ snack of choice for decades delivering the wholesome goodness of dried fruit and the creamy, one-of-a-kind taste of Nestle Milk Chocolate,” said Tricia Bowles, spokesperson, Nestle Confections & Snacks. “Today, we are proud to introduce a new fruit to the brand for the very first time.”

In addition to the benefits of natural fruit antioxidants, Cranberry Raisinets have 30% less fat than the leading chocolate brands and provide half a serving of real fruit in every one-fourth of a cup, the company said.

Cranberry Raisinets will be available nationwide beginning this month in two convenient sizes, a resealable 5.5-oz. stand-up bag, as well as a single serve 100 calorie pack.

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Yoplait introduces new 50-calorie Fiber One Yogurt

BY Anna Mcgrath

MINNEAPOLIS Yoplait announced its new Fiber One 50-calorie yogurt is available in four delicious flavors, including strawberry, vanilla, peach and key lime pie.

“Fifty-calorie snacks can be hard to come by,” said Lisa Lillien, author of the low-calorie expert cookbook, “Hungry Girl: 200 Under 200” and the Hungry-girl.com daily newsletter. “Choosing a snack like Yoplait’s new 50-calorie Fiber One yogurt can help curb your midday craving without the guilt.”

As the concern over adequate fiber consumption heightens, consumers are looking for more products rich in fiber. In fact, most Americans do not consume the 25 grams of fiber a day as recommended by the Institute of Medicine. Fiber One yogurt provides 20% of the recommended daily value of fiber and offers other health benefits with zero grams of fat and its richness in calcium as well as vitamins A and D.

Fiber One yogurt will be the first nationally distributed yogurt to feature a “Hungry Girl Seal of Approval,” and is available nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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