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Two new fruit juice beverages fortified with DHA or fiber and other beneficial nutrients

BY Allison Cerra

GLENDALE, Calif. Nestle Juicy Juice is premiering two products designed to benefit children during different stages of their growth and development.

Juicy Juice Brain Development and Juicy Juice Immunity are fruit juice beverages made with natural ingredients, fortified with important nutrients and blended with filtered water to naturally lower the sugar and calorie content.

Juicy Juice Brain Development is the only children’s fruit juice beverage on the market currently offering DHA. DHA is a natural supplement found in breast milk, and acts as a building block for brain development during a child’s first two years of life, when their brains triple in size. Juicy Juice Brain Development, which contains 16mg of DHA per serving, is designed to provide children who are old enough to drink juice with continued DHA in their diet.

Juicy Juice Immunity helps support a healthy immune and digestive system by offering beneficial nutrients, including zinc, vitamin C and prebiotic fiber. Both vitamin C and zinc are essential nutrients in a child’s everyday diet, as neither can be produced by the body and must be replenished on a regular basis. Fiber is also highly important in a child’s diet.

According to The Dietary Guidelines for Americans, children three to five years old consume only 11.4-g of fiber per day, while the recommended amount is 25-g per day. Juicy Juice Immunity is one of the few juice beverages targeted towards children that contains prebiotic fiber. It is a good source of fiber and contains three grams per serving.

Like all Juicy Juice products, Juicy Juice Brain Development and Juicy Juice Immunity are made with all-natural fruit juice and no added sugars, preservatives or artificial flavors or colors. What is unique about these new Juicy Juice products is that the juices are blended with filtered water (70% juice, 30% water), which results in fewer calories and a reduced amount of naturally occurring sugars.

“Juicy Juice recognized the need for a beverage that accommodated mom’s priorities related to her child’s diet,” said Victoria Nuevo-Celeste, Nestle Juicy Juice marketing manager. “Juicy Juice Brain Development and Juicy Juice Immunity offer excellent value for mom. They provide important nutrients while also helping mom control her child’s calorie and sugar intake.”

New Juicy Juice Brain Development is available in Apple and Grape, and New Juicy Juice Immunity is available in Apple and Berry. Both beverages are sold in 33.8 fluid ounce (1 liter) Tetra cartons. The suggested retail price is $2.99. For more information, please visit http://www.juicyjuice.com/Brain-Development-And-Immunity/Default.aspx.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Healthy Choice revitalizes its brand

BY Allison Cerra

OMAHA, Neb. Healthy Choice is raising the bar in the frozen foods category.

After 20 years of delivering nutritious frozen meals, ConAgra Foods’ brand has been revitalized with contemporary, great-tasting recipes, including Healthy Choice All Natural Entrees, a humorous advertising campaign featuring actress Julia Louis-Dreyfus and a makeover of its packaging and Web site.

“Healthy Choice understands that people are making the connection between eating right and looking and feeling their best. But this doesn’t mean they want to give up the foods they love or the contemporary recipes they crave, and as the innovator of the category, we’re in a unique position to deliver this,” said Carlos Veraza, VP, general manager frozen, ConAgra Foods. “Healthy Choice is relentlessly focused on helping consumers eat healthy by providing food with more positive health benefits and delivering deliciously healthful meals with protein, fiber, antioxidants and other nutrients that consumers seek.”

The brand kicks off its reinvention with Healthy Choice All Natural Entrees, a new line of six contemporary recipes with fresh-tasting, nutrient-rich varieties such as Pumpkin Squash Ravioli and Mediterranean Pasta.

Healthy Choice All Natural Entrees are delicious and healthful meals filled with protein, fiber, antioxidants and whole grains, important ingredients that help promote heart and digestive health.

In addition, Julia Louis-Dreyfus, re-introduced the brand to April 2 via a breakthrough advertising campaign. Directed by Christopher Guest, the commercials provide the opportunity for people to participate in Louis-Dreyfus’ discovery of the reinvented brand, her journey to learn more about healthful eating and her decision to share that with the rest of the world.

The new entrees are available in grocery stores and retail outlets across the country, with a suggested retail price range of $2.00 to $2.49.

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New York City gets pumped up for Vitaminwater10

BY Allison Cerra

NEW YORK Union Square Park in New York City was abuzz Thursday, complete with games, giveaways and “hydrators,” a promotional group for Glaceau’s newest product, Vitaminwater10.

Glaceau displayed its newest beverage, which boasts 10 calories per serving, in a pop-up gym. Visitors were given the opportunity to partake in activities and win various prizes, including a locker containing $10,000.

The featured activities were those which can burn 10 calories, such as paper football, tic-tac-toe and more.

Additionally, Vitaminwater10 distributed other prizes, including:

  • For 11 winners, a pair of tickets to the Broadway musical, Rock of Ages, and 10 cases of the beverage.
  • For five winners, each would receive a free one-year membership to the New York Health and Racquet Club, plus a dozen cases of Vitaminwater10.
  • A year supply of Vitaminwater10

Each flavor of Vitaminwater10 is designed to help the body function more effectively by providing immediate energy, key nutrients and antioxidants. Vitaminwater10 contains rebiana and other natural sweeteners to make it rich in flavor.

Vitaminwater10 is available in four varieties: xxx (acai-blueberry-pomegranate), essential (orange-orange), energy (tropical citrus) and multi-v (lemonade).

  • A single 20-ounce bottle has a suggested retail price of $1.49
  • A 20-pack of the 20-ounce bottles has a suggested retail price $18.99. The variety pack includes xxx, energy and multi-v flavors.
  • Also available: 16-ounce four packs of xxx and essential, retailing at $4.00.

“The key to delivering true innovation is very simple; it’s all about giving people what they want,” said Rohan Oza, chief marketing officer at Glaceau. “With Vitaminwater10 we’ve given calorie-conscious consumers something they’ve been desperately looking for — a beverage that doesn’t force you to sacrifice great taste for low calorie.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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