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Twinings intros three new Earl Grey varieties

BY David Salazar

NEW YORK — Twinings North America has added to its line of Earl Grey teas with the introduction of three new varieties announced Thursday. The company introduced Earl Grey Extra Bold, Earl Grey Lavender and Earl Grey Jasmine varieties to the line.

"As the originators of Earl Grey tea, I believe it is our mission to provide innovative and delicious takes on the classic blend," 10th-generation twining Stephen Twining, said. "Lavender and jasmine compliment the bold flavor of bergamot, which is the key note in Earl Grey. Extra Bold is perfect for Earl Grey lovers who crave an intensified, more vibrant taste. We know these new blends will resonate with a new generation of tea drinkers.”

Richard Twining first blended Twinings’s Classic Earl Grey in 1831, when Prime Minister Charles Grey asked him to replicate a tea he’d been given by a Chinese mandarin. The blend was named after the prime minister, and today’s boxes are signed by the latest descendent of Charles Grey.

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Daelmans to launch chocolate-caramel stroopwafel

BY David Salazar
NIEUWKUIJK, The Netherlands — Stroopwafel maker Daelmans has announced a new addition to its offerings. The company said it plans to roll out its chocolate-caramel stroopwafel this spring. 
 
The chocolate-caramel variety will join three other stroopwafel flavors from Daelmans — caramel, honey and maple — and will begin its distribution on March 1 through Cost Plus World Markets, with wider distribution planned for spring and summer. 
 
The launch of the new stroopwafel flavor comes a little less than a year after Daelmans launched the product in the United States through its exclusive distribution partner The Brand Passport. During that time the company’s stroopwafels have hit such retailers as Trader Joe’s, Target, 7-Eleven, Costco, Sam’s Club, Walgreens, and Meijer. United Airlines offers the treat as complimentary morning snacks for its economy-cabin customers. 
 
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Chips Ahoy! adds two flavors to THINS product line

BY Brian Berk

NEW YORK — Chips Ahoy! will add two new flavors to its THINS product line: Oatmeal and Double Chocolate. The product line first launched in the summer of 2016.

To celebrate the product launch, Chips Ahoy! THINS has created an oversized cookie jar at the Time Warner Center in New York City. Measuring 10-feet tall, and one-foot thick, the custom cookie jar will be filled with new Chips Ahoy! THINS in Oatmeal and Double Chocolate flavor varieties.

"Our Chips Ahoy! THINS product line has been met with incredible excitement and enthusiasm," said Sofia Oliveira, Sr. Brand Manager, Chips Ahoy! North America. "To continue this excitement, we're thrilled to celebrate our delicious new flavor varieties, Oatmeal and Double Chocolate, in a way that only Chips Ahoy! THINS could do. Our THIN-credible Cookie Jar not only embodies our larger-than-life passion for cookies, it's also a very fun way to interact with our fans."

Chips Ahoy! THINS Cookies in Oatmeal and Double Chocolate flavor varieties are available nationwide. Chips Ahoy! is a Mondelēz International brand. 

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