BEAUTY CARE

‘Tween personal care market expected to exceed $8 billion in next five years

BY Antoinette Alexander

NEW YORK The teen and ‘tween grooming market is expected to reach more than $8 billion by 2012 as these consumers have shown they are not bashful about spending big bucks to make themselves look good.

“Kids are responding well to the soft-positioning of existing adult grooming items, brand-dedicated Web sites, product placement deals and text messaging campaigns as their awareness of appearance becomes more sophisticated and their spending power blossoms,” stated Tatjana Meerman, the publisher of Packaged Facts, a publisher of market intelligence.

After a growth rate of 20 percent from 1998 to 2002 and continued double-digit growth through 2007, the U.S. teen (aged 15 to 18) and ‘tween (aged 8 to 14) grooming products market will finish 2007 with nearly $7 billion in sales, according to Packaged Facts report titled Teen & ‘Tween Grooming Products: The U.S. Market. By 2012, that number is expected to total more than $8 billion.

Skin care purchases by teens and ‘tweens—or purchases by adults for them—are soaring above $3.2 billion this year. Hair care sales are pushing past $2.4 billion. And the market for HBC products for young boys is pushing the $2 billion mark, according to the report.

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BEAUTY CARE

Flowery Beauty introduces 7-inch file catty

BY Antoinette Alexander

DANBURY, Conn. Flowery Beauty Products, a nail care supplier, is now offering its File Catty in a 7-inch size.

The File Catty is a nail file compact that keeps the enclosed nail file clean and protects everything in a purse like sunglasses and cell phones, and freshly manicured nails, from being scratched by the file. The File Catty is now available in both a purse size, 5-inch length, and the new larger, 7-inch style.

Both sizes can be ordered in 18-piece counter units for easy merchandising. They feature six different color File Catty compacts with three of each color per display. Each compact includes a coordinating design nail file. Replenishable fixtures and open stock can also be ordered.

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P&G introduces new Crest Whitestrips variety

BY Antoinette Alexander

CINCINNATI Procter & Gamble is taking its Crest Whitestrips to a new level in 2008 with the launch of Crest Whitestrips Daily Whitening Plus Tarter Protection.

The new strips, set to launch in March, provide three benefits, according to P&G: protect against tartar build-up, whiten and protect from everyday stain build-up and provide a gentle routine for teeth sensitive to whitening.

How it works: Each kit contains thin, flexible strips coated with a gel formula. The strips are designed to conform to the shape of the teeth and with five minutes a day, every day they promise to protect against daily tartar build-up, remove stains and whiten smiles, plus the routine is gentle enough for teeth sensitive to whitening.

The suggested retail price is $39.99. Each kit contains a 38-day daily dose.

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