TV star teams up with California Raisins to raise childhood hunger awareness
FRESNO, Calif. Alison Sweeney, “Days of our Lives” actress and host of the hit television show, “The Biggest Loser,” is raising awareness about Feeding America’s childhood hunger initiatives, including the Backpack Program with a popular after-school snack.
California Raisins announced its partnership with Sweeney on Tuesday. The partnership will benefit Feeding America, the nation’s leading domestic hunger-relief charity, and its Backpack Program, designed to meet the special needs of children at risk of hunger on weekends and during school breaks. Backpacks are filled with kid-friendly, nonperishable and vitamin fortified food and distributed to children on the last day before the weekend or before holiday vacation. In addition to providing nutritious food to school children in need, some Backpack Programs provide extra food for younger siblings at home.
“As a mom, I recognize the importance proper nutrition plays in the school performance and overall development of young children,” Sweeney said. “That’s why I’m proud to partner with California Raisins in its efforts to raise awareness of Feeding America’s childhood hunger initiatives like the Backpack Program.”
As part of their effort to raise awareness of Feeding America’s childhood hunger initiatives and to contribute to the fight against domestic hunger, California raisin growers are donating a semi-truck load of raisin snack packs and $50,000 to support Feeding America.
Pampers brings pregnancy to the Web with video series
CINCINNATI A popular diaper brand is launching a Web series series documenting the real-life journey of a young couple as they experience pregnancy and birth for the first time.
“A Parent Is Born,” is a 12-episode series, which debuts on Pampers.com Monday, and also includes a syndication plan with a number of partners online.
“A Parent Is Born” is a docu-drama series following a real couple, Suzie and Steve, along their path to parenthood. The series captures the range of challenges, fears, excitement and joys that come with having your first child. The episodes are 4 to 5 minutes in length and will live on the recently redeveloped Pampers Village Web site, which continues to offer new content and features to delight current parents and parents-to-be where they live, work and play. “A Parent is Born” is an honest, entertaining, portrayal of a couple’s amazing journey from the 15th week of pregnancy through the first month post birth.
“Pampers understands there are experiences to be faced long before the baby even comes,” said Jodi Allen, North American VP and general manager for Pampers. “The ‘A Parent is Born’ series is an authentic look at the joy and excitement, as well as the challenges and fears that go along with becoming a parent. We are excited to enhance the Pampers Village Web site and provide consumers with compelling video content that not only informs new parents-to-be, but also provides some nostalgic moments for parents looking back at their own journeys.”
The debut of “A Parent Is Born” will also be enhanced by the airing of a 30-minute version of the series on DirecTV’s VOD platform from Aug. 24 to Aug. 30, and the series will be promoted on TLC that week.
The “A Parent is Born” series is the result of a collaboration between Pampers and Procter & Gamble Productions, the division of P&G that connects consumers and brands through engaging and entertaining content. The series is sponsored by Pampers and was created and produced by The ZiZo Group, a digital content strategy company working in partnership with PGP.
Beef jerky gets a kick of caffeine
DENVER The Performance Enhancing Meat Snack Co. announced Monday the immediate availability of an invigorating caffeinated beef jerky combining premium strips of peppered beef with an energizing additive.
Perky Jerky contains roughly the same amount of caffeine found in two cans of a popular energy drink. Additionally, it is 90 calories per serving with 22 grams of protein.
Perky Jerky is the first ever energy jerky to be approved by the United States Department of Agriculture and it is already developing a grassroots.
More than three years in the making, Perky Jerky is a culmination of its creator’s quest to formulate the world’s best tasting beef jerky with a boost of energy found in no other jerky product.
Perky Jerky is flavored using a 100% natural additive derived from Guarana, a plant native to South America, and found in many energy drinks and herbal teas.
“We chose Guarana because of its smooth, reliable and predictable energizing properties. It’s an all natural way to give an energetic punch to the tender, peppered beef that we use to make Perky Jerky,” said Brian Levin, developer of Perky Jerky.