CENTER STORE

TV host featured in Sweet’N Low campaign

BY Jenna Duncan

NEW YORK Sweet’N Low has announced that Regis Philbin will be its spokesman in its new campaign which launched today.

The Live With Regis and Kelly star will be featured in TV and print ads in venues across the country with The Pink Panther endorsing Sweet’N Low’s sweetness. Philbin is also featured on the Sweet’N Low Web site; Sweetnlow.com.

Jeff Eisenstadt, president and chief executive of Cumberland Packing, New York, told the press in a statement, “Sweet’N Low is celebrating its 50th birthday, so we wanted to do something really special for the brand; I always thought Regis exuded honesty and sincerity. When you see and hear him, you immediately like the guy. When we found out he was an avid and long time user, we jumped at the chance to make him our international spokesperson.”

The first TV ads aired today during Oprah, Rachael Ray, Wheel of Fortune and other programs.

Last year, Sweet’N Low spent $4 million on advertising, according to the Nielsen Monitor-Plus.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Nestle, Jamba Juice team up to release ready-to-drink beverages

BY Jenna Duncan

EMERYVILLE, Calif. Nestle USA and Jamba Juice have announced that a new line of Jamba ready-to-drink beverages are now available in major retail stores in eight western United States.

“This is the first step in our strong partnership with Nestle,” senior vice president of marketing and brand development at Jamba, Paul Coletta, said. “Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink.”

Jamba Smoothies and Jamba Juicies, made with real fruit and fortified with added nutrients, are now available in some Jamba Juice store locations, as well as major drug, grocery and retail chains like Albertsons, Ralph’s, Raley’s, Target and Walgreens, and some convenience stores.

“The response from accounts has been outstanding,” Steve Presley, Nestle Beverage Division vice president, general manager premium ready-to-drink, said. “They recognize the value and growth potential that Jamba RTD brings to the super premium juice category.”

Jamba’s ready-to-drink product line includes Jamba Smoothies flavors banana berry with heart healthy nutrient boost, orange dream machine with an immunity nutrient boost and strawberries wild with an energy boost. In addition, three Jamba Juicies are also on shelves, including mango orange peach with a fiber boost, orange strawberry banana with a protein boost and very berry with a calcium boost.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Kellogg to temporarily revive Hydrox

BY Jenna Duncan

NORTHFIELD, Ill. Kellogg’s long-beloved, now discontinued, chocolate cookie, Hydrox, will again be gracing retail shelves late this summer.

Hydrox was discontinued in 2003, giving in to sales of long-time rival cookie Oreo. But Kellogg said it will bring Hydrox back and it will be sold across the country for a limited time starting in August.

A spokesman from Kellogg told the press that the company has decided to initiate a temporary relaunch of Hydrox following an overwhelming customer response to the cookie’s discontinuation, including a petition launched by one Web site that collected more than 1,000 signatures requesting the return of the cookie.

The company has not promised the relaunched cookie will come from the original recipe. Kellogg has already made one change—the new cookie will be trans fat-free, the company has said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?