BEAUTY CARE

Turning to social media to lift sales

BY Antoinette Alexander

Beauty brands are looking to ramp up sales and jazz up the depilatories segment with convenient delivery methods, enhanced formulas and a greater social media outreach.

(Click here to view the full Category Review.)

Sales of depilatories are experiencing a modest lift — up nearly 2% to $171 million for the 52 weeks ended April 19, according to IRI, but manufacturers are turning up the heat with new launches just in time for the summer season.

One such example is Church & Dwight’s Nair brand of depilatories and waxes, which just announced the extension of its Moroccan Argan Oil line of hair removal products. Among the new products is Nair Glides Away Moroccan Argan Oil, which provides a no-touch application in a convenient delivery system for bikini, arms and under arms.

The brand, which is celebrating its 75th anniversary, also has launched @NairCare on Instagram to highlight the newest complete Moroccan Argan Oil line and the latest on how to achieve silky skin just for summer. The brand also has enlisted celebrity fashion stylist Natalie Saidi who will share her expertise in creating the perfect ensemble from head to toe.

There’s also NAD’s, the Aussie hair removal company, which has been creating smooth, hair free skin for more than 22 years. The collection includes, but is not limited to, Nad’s Natural Hair Removal Gel and Nad’s Facial Eyebrow Shaper. The brand also offers its Nad’s Nose Wax for Men and Women, which is positioned as the world’s first “nose wax.”

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BEAUTY CARE

Oil Essentials launches one-stop solution

BY Antoinette Alexander

DUBLIN, Ohio — The world of beauty oils continues to expand with the recent introduction of Oil Essentials at Walmart.

(Click here to view the full Category Review.)

The collection of oils offers a one-stop solution for all skin and hair types. Made with natural and sustainable blends of essential oils and fortified with an anti-aging Luxmeadow E complex, each oil promises to gently nourish and heal.

The collection — which is free from parabens, sulfates, phthalates and synthetic colors — includes:

  • Seabuckthorn berry and borage;
  • Omega 3, 6, 9 and evening primrose;
  • Neroli and avocado;
  • Argan and wheat germ;
  • Sweet almond and macadamia; and
  • Lavender and rose hip.

Each oil has a suggested retail price of $12.99.

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Oils continue to ‘dominate skin care innovation’

BY DSN STAFF

Once a small niche, beauty oils have been on the rise in recent years as more and more beauty brands have added this magic in a bottle to their arsenal of must-haves. And the trend continues.

(Click here to view the full Category Review.)

“Oils are expected to continue to dominate skin care innovation, not only as a format or ingredient, but also as an extra product to be added to one’s skin care regimen,” said Nicole Tyrimou, a Euromonitor International beauty and personal care analyst, in a recent Analyst Insight article.

Whether it is rose hip seed oil, argan oil, Moroccan oil, jojoba oil, olive oil or kukui oil, incorporating oils into the skin care regimen continues to be the buzz, and manufacturers continue to take note.

Earlier this year, Alberto VO5 introduced its first-ever dual purpose, after-shower product for hair and body: Shine, Glow and Go Beauty Oil.

What makes the oil unique, according to the manufacturer, is that it is free of mineral oils, which can clog pores and strip skin’s natural oils. VO5’s product consists of an all-natural, proprietary blend of argan, macadamia, sunflower, shea, grapeseed and coconut oils.

Meanwhile, the chia craze has extended beyond salads, soups and dressings and is now in skin care, as the oil extracted from chia seeds is said to have beauty benefits, too. Enter Maya Chia, a skin care line powered by chia oil to reduce dry skin and the appearance of fine lines.

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