HEALTH

Tums Freshers voted 2013 Product of the Year in the OTC relief category in TNS survey

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare North America on Wednesday announced that its Tums Freshers was voted 2013 Product of the Year in the OTC relief category as part of a survey of more than 50,000 people conducted by global research firm TNS.

“We are thrilled to receive this distinguished honor and are dedicated to continuing to help people make the most of important social situations where food is involved,” stated Steve Kinsey, Tums Brand Manager. “Tums Freshers is one of the biggest Tums innovations in 80 years, and works to provide fast heartburn relief and fresh breath anytime, anywhere so you can enjoy the foods you love without the fear of them fighting back.”

Most heartburn sufferers have experienced heartburn and bad breath at the same time. Tums Freshers is 40% smaller than regular Tums and contains calcium carbonate for fast heartburn relief, and provides breath-freshening benefits.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

AdAge: Trojan yellow cab promotion questioned by taxi commission

BY Michael Johnsen

NEW YORK — Church & Dwight’s yellow-cab promotion highlighting its Trojan brand during Condom Awareness Week may have hit a snag, AdAge reported Tuesday. 

According to the report, the New York Taxi and Limousine Commission suggested the promotion was not properly licensed. 

"The current flap — which could be simply due to a miscommunication with the commission — could spell problems for the brand if it isn’t resolved soon," AdAge suggested.

C&D on Tuesday announced that three New York City taxis bearing the Trojan logo would offer complementary rides to New York pedestrians on Thursday and Friday. 

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Trojan ‘Safe Ride’ taxis hit the road to promote sexual health

BY Jason Owen

EWING, N.J. — To help mark Condom Awareness Week, Trojan Brand Condoms has deployed a fleet of Trojan Safe Ride taxis to drive home facts about condoms. New Yorkers are invited to get in one of the taxis to test their sexual health IQ by participating in a condom trivia game while en route to their destination.

On Feb. 14 and 15 from 7 p.m. to 2 a.m., people will have the opportunity to receive a complimentary "safe ride" in designated zones within New York City. Passengers who hail the Trojan Safe Ride taxis will be asked to challenge themselves during this interactive trivia experience, aimed at providing passengers with accurate information about sexual health and condom usage. All passengers have the chance to walk away with Trojan Brand Condoms prizes.

"While using a condom is easy, it is important that people have the facts to ensure they are using them consistently and correctly, and that we continue to dispel the myths associated with condom usage," said Bruce Weiss, VP marketing for Trojan Brand Condoms. "The Trojan Safe Rides serve as a ‘vehicle’ to get the facts out in a fun and engaging way."

For those not in the New York City area, the initiative coincides with the launch of the Condomology website, FactsAboutCondoms.com, a consumer-friendly sexual health resource developed in partnership with the American Sexual Health Association. Consumers can log on to view a new short film documenting the historical journey of one of the most important sexual health innovations ever created, titled "The History of Condoms."

Perimeters of the designated zone are 14th Street, 1st Avenue, E. Houston Street, S. Bedford Street, Hudson Street and 8th Avenue in lower Manhattan. For more information, please visit Facebook.com/TrojanCondoms.


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?