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Truvia now available in spoonable packaging

BY Allison Cerra

WAYZATA, Minn. A zero-calorie sweetener now is available in spoonable packaging.

Truvia now is available for users that are looking to spoon and sprinkle just the right amount of the natural sweetener into coffee or tea, and onto cereal or fruit.  Truvia spoonable comes in an attractive jar that is reminiscent of a sugar bowl and is recyclable, quivalent in servings of an 80-count box of the sweetener. The container can be repurposed to store small items at home, work or school.

Truvia spoonable will be available nationally at grocery retailers with the suggested retail price of $6.99.

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JBSS completes acquisition of Orchard Valley Harvest

BY Allison Cerra

ELGIN, Ill. John B. Sanfilippo & Son, the distributor of such brands as Fisher and Texas Pride, has acquired one of the leading suppliers of branded and private-label nut and dried fruit products.

JBSS said it completed its acquisition of Orchard Valley Harvest, based in Modesto, Calif. Under terms of the agreement, JBSS paid $32.8 million in cash funded from excess availability in the JBSS bank credit facility. JBSS may also pay amounts of up to $10.5 million, contingent upon performance of the acquired business for the 2010 and 2011 calendar years.

“The acquisition of OVH fulfills a key pillar in JBSS’ five year strategic plan by significantly increasing our presence in the produce section of food retailers,” said Jeffrey Sanfilippo, chairman and CEO of JBSS. “The perimeter of the store is where retailers have been increasingly focusing their time and investment and where consumers have more frequently been purchasing fruit and nut products. The acquisition of OVH provides JBSS with meaningful product and packaging diversity and significant access to one of the fastest growing channels for nut and dried fruit products.”

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Jamba Juice varieties now available at grocery stores

BY Allison Cerra

EMERYVILLE, Calif. Jamba Juice has joined forces with Inventure Foods so consumers can enjoy Jamba Juice’s signature fruit smoothies at home.

Jamba all natural smoothies now will be available in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit. Jamba’s smoothies contain real fruit, nonfat yogurt, and an antioxidant boost with 100% of your daily value of vitamin C. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz, Mango-a-go-go or Strawberries Wild smoothie.

“It’s no secret that Jamba enthusiasts love their Jamba Juice smoothies, so we knew we had to get every last detail right with this grocery store variety,” said Steve Sklar, SVP marketing, Inventure Foods. “We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store.”

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