American Legacy Foundation rebrands, launches new site
WASHINGTON — After 15 years of developing anti-smoking campaigns under its “truth” banner, the American Legacy Foundation on Tuesday adopted the new moniker Truth Initiative and with a new tagline: “Inspiring Tobacco-Free Lives.”
It also unveiled a new website built for the new brand at truthinitiative.org.
“Our organization will always be the legacy of the states and territories that waged a bold and contentious legal battle with ‘Big Tobacco,’’ Robin Koval American Legacy Foundation CEO and president said. “We chose Truth Initiative because it connects us to our proven-effective social change campaign while telling a broader story about our work inspiring tobacco-free lives. The tobacco epidemic is not over, and our new identity reflects the urgency and relevance of the work being done at Truth Initiative.”
Youth and young adult cigarette use has reached historic lows, which is a major victory, but according to Truth Initiative, tobacco-related illnesses remain the leading preventable cause of death in the U.S. According to the U.S. Surgeon General 5.6 million Americans under the age of 18 today are at risk of tobacco-related disease and premature death. The new name is part of the organization's push to make today's youth a tobacco-free generation.
“To achieve a tobacco-free future, we need thought leaders and policy makers across all sectors and we need the public we serve — smokers and nonsmokers alike – to understand who we are, what we do, and how we can work together,” Tom Miller, Iowa's attorney general and chairman of Truth Initiative’s independent board of directors. "Truth Initiative tells everyone we are extending the legacy of the truth campaign and points to all that we are doing to end the tobacco epidemic."
Truth Initiative partnered with design consultancy Siegel+Gale to develop a new name, logo and tagline over the course of a year of research and planning. The new website, truthinitiative.org, was designed by the New York-based web strategy and design firm Code and Theory.
"Our new brand and website connect truth and the tobacco-control research and health equity interventions that are all part of how we speak, seek and spread the truth about tobacco," said Koval.
The name change comes one year after the organization re-launched the truth campaign with Finish It — a multi-year creative push to engage members of Generation Z to use their creativity and social influence to end tobacco use. The latest ads, released in August, speak the truth about the dangers of social smoking and alternative tobacco products such as hookah and little cigars and cigarillos.
New Frost & Sullivan report identifies 6 themes for new healthcare economy
SYDNEY — A growing number of evolving health needs means the proliferation of many models, but according to a new Frost & Sullivan report, there are six big themes that will drive new business models in health care. Those themes include scalability, decision support, process change, customization, integration and services to enhance product delivery.
“As patients become increasingly involved in their individual healthcare, as clinical practice moves from intuition based decisions to more analytics and data based approaches, as costs of care to government and private payors spiral upward, healthcare providers and companies are compelled to revamp strategies and rethink new methods and models for payment of healthcare services and products,” Rhenu Bhuller, SVP healthcare at Frost & Sullivan, said. “Moving away from historically operating in distinct silos, the healthcare industry is being driven to integrate; with companies seeking new types of partnerships and collaborations, as well as dealing with a rising breed of new competitors brought in by the institution of IT based tools and services.”
Healthcare trends necessitating business model innovation include an industry-wide shift in focus from acute care to prevention and wellness, a growing emphasis on predictive, preventive and personalized health and healthcare delivery, a systematic shift in the point-of-care delivery (with provider organisations beginning to take a back-seat), as well as the increasing influence and importance of data and the emergence of data-oriented products and services in healthcare.
The business model transformations impacting the healthcare industry are the perceivable shift in target customer from payers and providers to patients and consumers, the emergence of business-to-consumer models, (although business-to-business models continue to have a stronghold on the industry), B2B models shifting from a product-oriented value proposition to a service-oriented one, and the growing influence of eCommerce, mobile Commerce and social media in healthcare.
Customers are demanding optimization of outcomes and costs, and expectations are altering dramatically as decentralization and virtualization of delivery of care is able to facilitate customized care to best suit the individual and their family and enable anytime and anywhere access, with information transmitted and shared in real time between individuals and caregivers. The use of IT and sensor-based tools to provide guidance and support will help avoid errors resulting from misdiagnosis of issue, procedural errors, and errors in medication administration. The most innovative companies in healthcare are those looking to improve quality of treatment while simultaneously collapsing extraneous tasks and costs tied to legacy processes.
Customer-to-customer will be the next stage of business model evolution in healthcare and companies will need a robust data-strategy that can inform all aspects of its business. A customization-oriented business model can be a key differentiator in healthcare and healthcare companies should be prepared for an overhaul of their current sales ecosystem. The healthcare value proposition must move beyond products and services to social benefits that enable people and companies to create better societies.
"The value proposition business model is a key factor," Bhuller said, citing the example of Novo Nordisk's model of working alongside partners in primary and secondary care, providing support and advocacy, collaborating with community champions and driving awareness about diabetes. "It is about pooling resources, joining forces, and working as a team with different stakeholders in the community. This encompasses a 'product as a service model', and Novo Nordisk is a forerunner with this approach. The catalyst for significant differentiation are companies that create personal, customized options for their customers and who cooperate with partners to increase the spectrum of the 'customer to customer model of healthcare' as well as incorporate a socially beneficial aspect into the business that helps payors and consumers improve their lives and the lives of others."
"Another value-for-many example is Alive Technologies's Álivecor Mobile ECG app and attachment which uses technology to digitise and democratise, giving users portability and more control of regular monitoring of their heart conditions with ECG reports automatically updated and available for remote doctor review as well as the option for reports to be uploaded to EHRs through the app, potentially reducing doctor visits," Bhuller said.
As with any change, there are challenges and threats and the key ones Frost & Sullivan identified for market participants are:
- Lack of information on potential competitive threats as non-healthcare companies expand into the industry;
- Business model sustainability in an environment that is experiencing rapid changes in technologies and regulations;
- Identifying innovative, futuristic healthcare products and services that will give the company a first-mover advantage; and
- Developing relevant and sustainable industry partnerships.
Inergetics sponsors 2015 Belmar ASP Pro Surf Competition
NEWARK, N.J. — Inergetics on Tuesday announced its sponsorship of the 2015 Belmar ASP Pro Surf Competition, which will be held from Sept. 10-13 in Belmar, N.J.
The Belmar ASP Pro Surf event sponsorship will support the distribution of the Bikini Ready Lifestyle brand products at ShopRite and national markets.
“Belmar is in the heart of the Jersey Shore and ShopRite's markets, making this event a special high-profile venue for our brand,” said Mike James, CEO of Inergetics. “ShopRite is a strong partner for us. They have supported Bikini Ready from the outset with key placement and promotions which further accelerated the brand's significant sales momentum.”
“We look forward to partnering with the 2015 Belmar ASP Pro event to give surf fans in our company's home state of New Jersey the opportunity to experience how Bikini Ready can help keep you in shape and look great while living healthier lifestyle,” said Jim Kras, CMO of Inergetics. “Additionally, as Bikini Ready continues to gain prominence and market share in the category as a leading brand, we will expand our content and social media efforts to meet the demands of our growing followers and fans. The Belmar ASP Pro Surf event allows us to not only drive consumer engagement at our booth on the beach and align with the surfing lifestyle, it also provides a fantastic backdrop for our custom video campaigns and social media content production.”
Bikini Ready will be located on the beach at Belmar during the event.
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