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Truly Spiked and Sparkling intros wild berry drink

BY Gisselle Gaitan

Truly Spiked and Sparkling, creator of sparkling water with a hint of fruit, has expanded its product portfolio and introduced a new product offering — the Truly wild berry.

Containing 100 calories, 1 g of sugar, and 5% ALC per volume, the spiked sparkling water features a hint of natural sweetness from California strawberries and Marion blackberries.

“Berry-flavored drinks are a favorite among non-alcoholic sparkling waters, so it was a no-brainer to develop Truly wild berry,” Casey O’Neill, a member of the innovation team behind Truly Spiked and Sparkling, said. “Truly has quickly become a go-to among drinkers who are looking to balance a healthy lifestyle and a social life. Not only do they love that it’s lower in calories and sugars, but they love the way it tastes.”

Truly Spiked and Sparkling’s beverage offerings are crafted with simple, naturally gluten-free ingredients and contain alcohol made from cane sugar, the Boston-based company said.

Truly wild berry is available for purchase nationwide in a six-pack of slim cans that retail for the suggested price of $7.99 to $9.99. Truly berry’s variety 12-packs, which include the wild berry, pomegranate, blueberry and acai and raspberry and lime offerings, retail for $14.99 to $16.99. Further information on Truly Spiked and Sparkling’s line of products can be found on their website and social media accounts.

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Sweet Habit ice cream launches in four varieties

BY Gisselle Gaitan

The latest innovation from Foundry Foods, which is an incubator for innovation supported by Nestlé USA, has launched a new offering of low fat ice cream. Sweet Habit, an Oakland, Calif.-based brand, packages its ice cream offerings in quarts that contain two pints per container, 70-to-80 calories, 5 g of protein per half cup serving and quality ingredients.

“We know that consumers are looking for choices when it comes to what they eat,” Kerry Hopkins, brand manager for Sweet Habit, said. “First and foremost, we wanted to create a delicious ice cream with nutritional consumers would love, but we also saw a gap when it came to the existing options in the market — accessibility. Sweet Habit offers the calorie counts you love, with more servings per container, and at a price you can get behind. It truly is a treat you can afford to indulge in!”

Sweet Habit’s four flavor options include:

  • What the Caramel that features low-fat caramel ice cream and a caramel swirl;
  • Mint My Cookies that contain low-fat mint ice cream and chocolate cookies;
  • PB and Fudge that has low-fat peanut butter ice cream swirled with fudge sauce; and
  • Cinnamon Bunned that features low-fat cinnamon ice cream with icing mixed in.

The ice cream is currently available at Kroger locations for the suggested retail price of $5.99 and will be expanding to other grocery stores in the near future. Further product information can be found on Sweet Habit’s website and social media channels.

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Extra intros chewable mints

BY Gisselle Gaitan

Best known for its array of gum products, Extra is expanding beyond that niche into the world of mints. The Hackettstown, N.J.-based company has announced the launch of Extra chewy mints.

Each mint contains the flavor and refreshing power of the brand’s signature gum, along with a thin crispy outer shell and chewy core. The product will come in two of the Mars-owned company’s best-selling flavors — peppermint and polar ice.

“Mars Wrigley Confectionery has a successful history in mints, with beloved brands like Altoids and Life Savers already in our portfolio. With new Extra chewy mints, we’ll be able to have a larger presence in the category and invite everyone to enjoy Extra in a gum or a mint form,” Steve Johnson, vice president of gum & mints at Mars Wrigley Confectionery U.S., said.

The launch of Extra’s chewy mints will be supposed by a national print and advertising campaign titled “Instant Connections,” which will show two people sharing a mint that sparks an instant connection.

“The Extra Brand is all about how sharing something small — like a stick of gum — can create a meaningful connection,” Johnson said. “With Extra chewy mints, we hope to bring even more people together when sharing something as simple and delicious as a mint.”

Extra’s chewy mints are available nationwide and come in 1.5-oz. plastic packs and 7.5-oz. stand-up bags. Further information can be found on the brand’s website and social media accounts.

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