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TrueBlue makes debut

BY Allison Cerra

VANCOUVER, Canada Leading Brands will roll out its TrueBlue 100% juices across Canada and the West Coast of the United States.

Each TrueBlue beverage is filled with antioxidant-rich 100% superfruit juices. The juices initially are available in 46-oz. PET bottles in three flavors: wild blueberry, wild blueberry and pomegranate, and wild blueberry and blackberry.

These new products will be introduced by Leading Brands’ Learn the Truth in-store marketing program, which is focused on educating consumers to read and compare the ingredients on competitive labels.

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‘Tis the season to save on P&G items

BY Allison Cerra

CINCINNATI Procter & Gamble on Monday announced that it is adding in-pack coupons from various brands into specially marked products.

With more consumers looking for more bang for their buck this holiday season, P&G said its in-pack coupons can help consumers save on their holiday purchases. By buying such favorite brands as Crest 3D Whitestrips, Duracell, Gain and Mr. Clean through December, consumers can find big savings on other P&G brands. With 12 brands currently available with coupons found inside, savings can add up to $180 when combined, the company said.

In related news, P&G also is mailing special booklets to select savvy shoppers who have subscribed to P&G mailing programs.

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Pasta sauce brand gets approval from two health magazines

BY Allison Cerra

TIPTON, Pa. La Famiglia DelGrosso pasta sauce has gained recognition from Men’s Health and Women’s Health magazines.

The brand’s sauces were named one of the “125 Best Food for Men” by Men’s Health and also received a “125 Best Packaged Food” award from Women’s Health. Chef John’s tomato basil masterpiece, the Men’s Health winner, is made with whole imported San Marzano plum tomatoes and fragrant basil. One serving of the pasta sauce is only 70 calories and contains 1 g of protein, 8 g of carbs, 2 g of fiber and 4 g of fat.

Meanwhile, the Women’s Health winner, Uncle Joe’s vodka celebration sauce, is made with Uncle Joe’s signature combination of whole, peeled imported Italian plum tomatoes, imported pecorino Romano cheese and a sprinkling of crushed red pepper flakes, which rounds out the flavor with a subtle kick. A one cup serving boasts 90 calories, 6 g of fat (2 g of saturated fat), 8 g of carbs, 430 mg of sodium, 2 g of fiber and 2 g of protein.

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