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Tropicana touts value, quality of juice drinks

BY Jenna Duncan

BRADENTON, Fla. Tropicana, the juice maker, working with New York City’s Arnell Group (an arm of the Omnicom Group) is set to launch a $35 million multilevel campaign aimed at keeping interest in the fresh juice market stimulated during the down economy.

Spokespersons from Tropicana told the media Thursday that the brand is looking to rejuvenate interests in the fresh juice market. Compared to other bottled and canned “juice drinks” which are made from concentrate or contain only a small percent of juice, Tropicana is the real deal—Tropicana orange juices contain 100 percent fresh-squeezed juice, according to the company.

To emphasize the quality and freshness, Tropicana is using a new catchphrase: “Squeeze it’s natural,” which helps describe its process of juicing, the company said.

The company will also present a new Tropicana juice symbol. Instead of the familiar drinking straw stuck directly into an orange, the new Tropicana symbol features a tall glass of Tropicana juice and a twist-cap on the product’s large containers that is shaped like half of an orange.

According to reports, the investment in Tropicana is part of a plan by PepsiCo to pump about $1 billion of advertising monies into its brands such as Diet Pepsi, Gatorade, Mountain Dew, Pepsi and Quaker to support working with new agencies on campaigns, logos, packaging and product varieties.

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Coke opening world’s largest plastic bottle-to-bottle recycling facility

BY Melissa Valliant

ATLANTA The Coca-Cola Company, as well as the many other beverage manufacturers that use plastic packaging, faced significant criticism last year from environmental organizations that accused them of carelessly adding to the world’s limited landfill space. Beginning Jan. 14, Coca-Cola is responding to such criticism with the opening of the world’s largest plastic bottle-to-bottle recycling plant in Spartanburg, S.C.

Jointly owned by Coca-Cola and United Resource Recovery Corp., a Spartanburg-based PET plastic recycling company, the 30-acre plant is expected to produce approximately 100 million lbs of food-grade recycled PET plastic, or about 2 billion 20-oz Coke bottles.

This effort is meant to aid the company in completing their goal of recycling or reusing 100% of its bottles and cans in the United States.

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MyFoodMyHealth launches Web site to help manage meals, wellness

BY Michael Johnsen

NEW YORK MyFoodMyHealth on Tuesday launched myfoodmyhealth.com, a food and wellness Web site that provides healthy meal plans, flavorful recipes and online tools designed especially for individuals and families who have multiple health conditions or allergies.

The new site enables users to enter health concerns—diabetes, high cholesterol or wheat allergy, for example—then uses a proprietary algorithm to find recipes and create meal plans that address all of the special dietary requirements.

“Life becomes significantly more complicated if you are one of the millions of people who must deal with dietary restrictions due to health conditions,” said Caroline Nation, founder of MyFoodMyHealth. “We designed our website to simplify that process and to shift the focus from what you can’t eat to what you can eat and enjoy.”

The MyFoodMyHealth website provides information and online tools, including:

• A weekly online meal planner that automatically generates menus tailored for a family’s health and dietary needs;

• weekly shopping lists, pantry basics and online shopping resources; and

• health and nutritional information for specific health conditions.

“Over the last 30 years, I have learned about the tremendous power of food to influence our emotional and physical health, both from personal experience and from studying nutritional science,” said Susan Lord, chief medical advisor for MyFoodMyHealth. “This web site is designed to support healthy eating within the context of our busy lives. It provides the information you need to easily adopt new menus that not only address your specific health concerns, but are so delicious you will want to eat this way.”

At launch, the MyFoodMyHealth service supports multiple health conditions, including acne, arthritis, asthma, candidiasis, celiac, depression, diabetes, eczema, fatigue, gout, high blood pressure, high cholesterol, hypothyroid, osteoporosis, pre- and post-chemotherapy and radiation, psoriasis, recently quit drinking, recently quit smoking, and stress. The service also takes into consideration food allergies so families can share meals together safely.

The unique algorithm employed by MyFoodMyHealth can eliminate recipes with common food allergens including almonds, chicken, chili pepper, corn, crab, eggs, gluten, milk, oats, peanuts, sesame seed/oil, shrimp, soy, spinach, strawberries, tomatoes and wheat. Health information and sample recipes are available at no charge on MyFoodMyHealth and the recipe and meal planning service is available by subscription.

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