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Tropicana rolls out new low-calorie orange juice

BY Allison Cerra

CHICAGO Tropicana has launched an orange juice with 50% less sugar and calories, and no artificial sweeteners.

Trop50 is a naturally-sweetened orange juice with 50 calories, a full day’s supplement of vitamin C, and is a good source of potassium. It also provides 10% of the daily recommended intake of antioxidant vitamins A and E.

Trop50 has also tapped award-winning actress Kyra Sedgwick as the beverage’s spokesperson, starring in a new national advertising campaign, which launches this week.

“It’s not just that Trop50 offers half the sugar and calories,” said Susan Logue, Ph.D and Director of R&D. “It’s how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers.”

The all natural, no calorie sweetener in Trop50 is PureVia, which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50’s new innovation replaces Tropicana’s previous Light ‘n Healthy orange juice beverage that was made with an artificial sweetener.

Trop50 is available in three varieties – Trop50 Pulp Free; Trop50 Some Pulp; and Trop50 Pulp Free Calcium & Vitamin D, which provides an excellent source of both nutrients. All varieties are packaged in 59-ounce cartons, which are available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium & Vitamin D is also available in 12-ounce bottles, which are available for a suggested retail price of $1.69. Trop50 is currently rolling out nationwide and available wherever Tropicana Pure Premiumproducts are sold.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Kroger announces voluntary recall of pistachio nuts

BY Allison Cerra

CINCINNATI The Kroger Co. announced Monday it is recalling Private Selection Shelled Pistachios sold in its family of retail stores because the product may be contaminated with salmonella.

Selection Shelled Pistachios sold in 10-ounce containers with a “Sell by” date of DEC-13-09 and DEC-14-09 with this UPC Code: 11110 73615.

Stores under the following names in the 31 states where Kroger operates are included in this recall: Kroger, Ralphs, Fred Meyer, Fry’s, King Soopers, Smith’s, Dillons, QFC, City Market, Foods Co., Jay C, Scott’s, Owen’s, Baker’s, Gerbes, Hilander and Pay Less.

The pistachios were sold in The Kroger Co.’s family of stores in the following states: Alaska, Alabama, Arizona, Arkansas, California, Colorado, Georgia, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Michigan, Missouri, Mississippi, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, West Virginia and Wyoming.

Food 4 Less stores the company operates did not receive any of the pistachios being recalled.

No illnesses have been reported in connection with the product.

Customers who have recently purchased the pistachios should not consume this product and should return it to a store for a full refund or replacement.

Consumers who have questions about the above recall may contact Kroger toll-free at (800) 697-2448. For more information, please visit www.kroger.com/recalls.

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Pepperidge Farm’s Goldfish family expands

BY Allison Cerra

NORWALK, Conn. “The snack that smiles back” has added a new product to its line.

Pepperidge Farm Goldfish has announced the launch of its graham crackers, made with whole grains and no preservatives. They are available in three popular flavors: honey, chocolate and cinnamon.

“We know that moms are increasingly more concerned when purchasing sweet treats for their kids,” said Michael Simon, SVP and general manager, Snacks Division at Pepperidge Farm. “We’re thrilled to offer new Goldfish Grahams in an effort to provide moms with a sweet, wholesome option they can feel good about giving to their families.”

Pepperidge Farm Goldfish Grahams will be available on March 30 at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19.

For additional information on Pepperidge Farm Goldfish Grahams, visit www.pepperidgefarm.com.

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