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Tropicana rolls out new low-calorie orange juice

BY Allison Cerra

CHICAGO Tropicana has launched an orange juice with 50% less sugar and calories, and no artificial sweeteners.

Trop50 is a naturally-sweetened orange juice with 50 calories, a full day’s supplement of vitamin C, and is a good source of potassium. It also provides 10% of the daily recommended intake of antioxidant vitamins A and E.

Trop50 has also tapped award-winning actress Kyra Sedgwick as the beverage’s spokesperson, starring in a new national advertising campaign, which launches this week.

“It’s not just that Trop50 offers half the sugar and calories,” said Susan Logue, Ph.D and Director of R&D. “It’s how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers.”

The all natural, no calorie sweetener in Trop50 is PureVia, which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50’s new innovation replaces Tropicana’s previous Light ‘n Healthy orange juice beverage that was made with an artificial sweetener.

Trop50 is available in three varieties – Trop50 Pulp Free; Trop50 Some Pulp; and Trop50 Pulp Free Calcium & Vitamin D, which provides an excellent source of both nutrients. All varieties are packaged in 59-ounce cartons, which are available for a suggested retail price of $3.59, and Trop50 Pulp Free Calcium & Vitamin D is also available in 12-ounce bottles, which are available for a suggested retail price of $1.69. Trop50 is currently rolling out nationwide and available wherever Tropicana Pure Premiumproducts are sold.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Land O’ Frost launches sub sandwich kit

BY Allison Cerra

LANSING, Ill. Land O’Frost announced the launch of its first Sub Sandwich Kit, featuring consumer favorites smoked ham and oven roasted turkey in the same package.

“The Land O’Frost Sub Sandwich Kit caters to busy moms who want convenience, value and consistent quality in everything they purchase for their families,” said Land O’Frost President David Van Eekeren. “All Sub Sandwich Kits are prepared with finest cuts of ham and turkey, which are slow-roasted to a tender perfection to deliver our signature great tasting lunchmeats.”

The Land O’Frost Sub Sandwich Kit differs from similar products on the market thanks to its special packaging design. Inside each Sub Sandwich Kit, the ham and turkey are packaged separately, ensuring the lunchmeat flavors don’t overlap and promising maximum freshness after each use.

The kit caters to the taste buds of individual consumers. If kids crave simply a ham sandwich or want turkey, this kit accommodates those options. And, making a loaded sub is just as simple.

Land O’Frost continues to be one of the most consistently growing brands in the packaged luncheon meat category in the United States, marketing its products in traditional supermarkets and through mass merchandising, and club store channels. Land O’Frost branded products can be found in the supermarkets and mass merchandisers that account for nearly 90% of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. territories.

Sub Sandwich Kits are available wherever Land O’Frost products are sold.

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Pepperidge Farm’s Goldfish family expands

BY Allison Cerra

NORWALK, Conn. “The snack that smiles back” has added a new product to its line.

Pepperidge Farm Goldfish has announced the launch of its graham crackers, made with whole grains and no preservatives. They are available in three popular flavors: honey, chocolate and cinnamon.

“We know that moms are increasingly more concerned when purchasing sweet treats for their kids,” said Michael Simon, SVP and general manager, Snacks Division at Pepperidge Farm. “We’re thrilled to offer new Goldfish Grahams in an effort to provide moms with a sweet, wholesome option they can feel good about giving to their families.”

Pepperidge Farm Goldfish Grahams will be available on March 30 at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19.

For additional information on Pepperidge Farm Goldfish Grahams, visit www.pepperidgefarm.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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