Triumph Pharmaceuticals names ad agency
REDFORD, Mich. Triumph Pharmaceuticals, the makers of SmartMouth mouthwash, has selected Detroit-based agency Western Creative as its agency of record.
Western Creative will be developing multiple 30-second commercials to educate consumers on SmartMouth mouthwash. These commercials will be used to drive consumers to SmartMouth’s range of national and regional retailers including Walmart, Target and Walgreens. Western Creative will also be developing a new Web site for the campaign and Internet-based initiatives to support retail sales.
SmartMouth’s unique claim is their brand statement: Clinically proven to provide fresh breath for 12 hours. SmartMouth uses patented zinc ion technology and a dual delivery system to provide users with lasting fresh breath. The dual delivery system means that the SmartMouth ingredients are not activated until use of the product, the company stated.
Zia launches oceanic-clay-based line
MELVILLE, N.Y. Zia Natural Skincare has developed a new collection of cleanser, toner, moisturizer and mask made with oceanic clay.
The Zia Ultimates Oceanic Clay collection features ocean clay and ocean clay extracted mineral water from northern British Columbia waters with 70-plus elements and minerals and a mild pH. According to the company, oceanic clay bonds to impurities, removes toxins and leaves skin clean and refreshed.
The products are free of parabens, synthetic color and fragrances and contain 100% vegetarian ingredients.
The collection includes Ultimates Oceanic Clay Cleansing Creme ($28.95); Ultimates Oceanic Clay Toning Mist ($28.95); Ultimates Oceanic Clay Moisture Creme ($42.95); and Ultimates Oceanic Clay Rejuvenating Mask ($39.95).
The products launched in September at health food and specialty stores.
Kiss My Face products featured at NYC pop-up store
NEW YORK Kiss My Face, a maker of natural personal care products, is among several eco-friendly brands featured in a pop-up, bodega-style shop in New York City that is focused on bringing environmentally sound products to consumers.
The temporary store, which opened Oct. 21 and closes Oct. 25, is located in New York’s SoHo/NoLita border and offers foods, beverages and household products found in a typical bodega across New York City, yet all with an eco-focus. All of the products are offered at a 25% discount and all of the proceeds will be donated to a variety of charities, including the nonprofit Council on the Environment of New York City.
Kiss My Face is the only beauty company featured in the shop, dubbed BoHo Bodega. The Kiss My Face products offered in the store include such daily-use items as oral care, lip products and personal care products for children.
BoHo Bodega is also holding a series of educational seminars and workshops during the day, and in the evening, food and drink tastings will be accompanied by music and entertainment from local bands and DJs.
On the evening of Oct. 21, Kiss My Face is hosting an event where consumers can stop by and trade in their lip balm, gloss or tint for a brand new organic gloss from Kiss My Face.
Mia Sakai, founder and creative director of Make Media, the team behind BoHo Bodega, and co-producer Julia Falkenstein of Make designed, fitted and built the Bodega in conjunction with Build It Green! NYC, New York City’s nonprofit retail outlet for salvaged and surplus building materials. It also was launched in conjunction with CENYC, a nonprofit organization aimed at improving New York City’s quality of life through environmental programs that transform communities block by block.