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TrimWater purported to help those watching their weight

BY Jenna Duncan

NEW YORK A study released by the New York City Department of Health stated that between years 2002 and 2004, the obesity rate in New York City went up 17 percent. New York City health commissioner Thomas Frieden has said that to avoid health issues stemming from obesity, New Yorkers should consume fewer calories.

To address the issue, Lifestyle Beverages, the makers of TrimWater diet drink, are touting their H2O alternative as beneficial to health because it contains low amounts of calories and sugar.

Eight flavors of TrimWater are on the market, including black cherry-blackberry, blueberry-pear, lemon-citrus, passionfruit-berry, peach-mango, pink grapefruit-honey, pomegranate-cranberry and raspberry-vanilla. The health drinks also reportedly contain no artificial colors, artificial flavors, aspartame, carbonation or preservatives.

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Frito-Lay, others embrace “green”

BY Jenna Duncan

NEW YORK Frito-Lay is really putting the sun in SunChips.

The Frito-Lay division of PepsiCo is using the sun to support its SunChips line of multigrain snacks in an effort to go “green.” The boost to the SunChips campaign comes after Frito-Lay recently announced that it has upgraded its SunChips-producing plant in Modesto, Calif., to run on solar power.

The company says nearly 10 acres of solar panels have been installed to store 75 percent of the energy needed to produce SunChips.

The Modesto plant is one of seven in the United States that makes SunChips. The plant is scheduled to make the changeover to solar power on Earth Day, April 22.

Other companies, such as Coca-Cola, General Electric, General Motors, E. W. Scripps, car makers and mass retailers, are also jumping aboard the green bandwagon with campaigns to promote their earth-preservation efforts around Earth Day.

For example, Macy’s is teaming up with the National Parks Foundation to promote a fundraising campaign called “Turn Over a New Leaf” and the upstart of a new ad agency called Union Green that specializes in serving eco-conscious clients.

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4C introduces Vitamin Stix portable drink mix

BY Jenna Duncan

NEW YORK 4C has launched 4C Totally Light2Go Vitamin Stix drink mix packets. The flavored drink packets are fortified with vitamins and have no sugar and no calories.

The purpose of the drink mixes, the makers say, is to add to water bottles for more flavorful refreshment. Totally Light2Go Vitamin Stix come in three varieties: kiwi/strawberry-flavored Vision with vitamin A, B vitamins, vitamin C and lutein,; citrus/passionfruit-flavored Reboot with B vitamins, vitamin C, and guarana; and, acai and dragonfruit-flavored C-Drive with antioxidants, B vitamins, vitamin C, chromium, taurine and zinc.

Totally Light2Go makers say they are targeting women with the product and also claim that those who try them should not worry about consuming empty calories or facing “sugar crashes” because the drink mixes are flavored with Splenda.

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