BEAUTY CARE

Tria Beauty names CEO

BY Antoinette Alexander

DUBLIN, Calif. — Tria Beauty, a maker of at-home beauty devices, has named Peter Wyles as the company's president and CEO.

Prior to joining Tria Beauty, Wyles served as president and CEO of several companies, including ReVENT Medical and Ventus Medical. Wyles spent 15 years at Bayer HealthCare, where he held executive roles in the consumer, pharmaceutical and medical device businesses both in the United States and internationally.

During his career, Wyles launched more than 20 products globally across multiple consumer channels, working with advertising agencies, retailers and commercial partners.

"I am very excited to join Tria Beauty and assume leadership of this leading light-based skincare company," said Wyles. "I look forward to expanding Tria's global footprint on its path to revolutionizing skincare."
 

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Nivea Men signs deal as presenting sponsor of FXFL

BY Antoinette Alexander

WILTON, Conn. — Nivea Men and the Fall Experimental Football League, a new developmental football league, have entered into a sponsorship agreement. As presenting sponsor of the inaugural league, Nivea Men enters the professional football arena for the first time in the United States.
 
Nivea Men's portfolio of grooming and personal care products will play an integrated role in this new league, which is designed to give young players a realistic shot at breaking into the NFL. The FXFL only signs players who have been recently cut from NFL training camps, and provides an environment to continue developing their skills for another run at the NFL next year.

In addition to the presenting sponsor designation, Nivea Men will have an on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line. The brand will sponsor the halftime show and the MVP award. Nivea Men also will be featured in broadcast media and will play an integrated role in the league's reality show. The 160 players in the league also will support the partnership through social media channels, appearances and promotional support.

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P&G’s Orgullosa, Publix host ‘Power Meet-Up’

BY Antoinette Alexander

MIAMI — TV host and chef Carla Hall, singer Jessi Leon and celebrity fashion stylist Irma Martinez participated in a Power Meet-Up of influential women — hosted by CoverGirl, Olay, Orgullosa and Publix — at "Oprah's 'The Life You Want' Weekend" in Miami on Oct. 24.

In panel discussion format, the women explored the topic of living one's best life while sharing words of encouragement and empowerment.
 

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