BEAUTY CARE

TRESemmé targets frizz with 7-Day Keratin Smooth

BY DSN STAFF

NEW YORK — Hair care brand TRESemmé has announced the launch of its new 7-Day Keratin Smooth hair care system for frizz-resistant hair that promises to last.

The launch marks the brand’s first heat-activated smoothing treatment that works with the heat of a flat iron to transform unruly hair and lock in style between washes. The formula gives hair “memory” to resist humidity between washes and promises to maintain a smooth style for seven days.

The collection includes Smooth Shampoo, Smooth Conditioner and Smooth Heat Activated Treatment. The shampoo and conditioner have a suggested retail price of $4.99 each. The treatment has a SRP of $6.99. When sold as a set, the kit has an SRP of $7.99.

 

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Ampro develops new Clear Ice hair styling line

BY Antoinette Alexander

MEMPHIS, Tenn. — Ampro Industries, the maker of protein styling gels and the Shine ‘n Jam product line, has expanded its portfolio with the new Clear Ice brand.

Building off the strength of clear protein styling gel, Clear Ice, Ampro created a protein-free version that remains alcohol-free and has been enhanced with coconut oil to make the Ultra Hold gel more moisturizing and flake free.

To accompany the new Clear Ice Coconut Oil Styling Gel, is a Foaming Wrap Lotion, Oil-Free Gloss Spray, Shining Serum and Thermal Styling Spritz, which are all free of alcohol, parabens, proteins and dyes.

According to the manufacturer, the products can be used on natural, chemically processed or color treated hair, wigs and extensions.

 

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ICMAD inks partnership with NSF International

BY Antoinette Alexander

NEW YORK — The Independent Cosmetic Manufacturers and Distributors Association has announced a new partnership with NSF International, which will provide ICMAD members with access to the recently launched NSF Cosmetics and Personal Care Program.

In February, NSF International announced the launch of the program to provide auditing, training, product testing, claim substantiation and certification services to enable manufacturers to improve the quality and safety of their products, and retailers to strengthen the oversight of their cosmetic and personal care suppliers.

“As NSF International enters its 70th year and ICMAD celebrates its 40th anniversary, our two organizations have agreed to cooperate to extend NSF’s scientific and technical expertise in testing, quality management systems, regulatory compliance and training to ICMAD members,” stated Pamela Busiek, president and CEO of ICMAD. “These services will assist our members in achieving access to new export markets in addition to keeping pace with consumer demands for safer cosmetics and personal care products.”

To celebrate the new partnership, NSF is offering ICMAD members assistance with GMP compliance and discounts on GMP courses and training. Other services and support will also be made available to ICMAD members at discounted pricing.

 

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