BEAUTY CARE

TRESemme to highlight Fresh Start Collection at Mercedes-Benz Fashion Week

BY Antoinette Alexander

MELROSE PARK, Ill. — Hair care brand TRESemme has announced that it will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012 in Miami from July 14 to 18. 

TRESemme will highlight the brand’s Fresh Start Collection category of dry shampoos ­ interactively throughout the week. With a swimwear sponsorship, sampling at the chic TRESemme Cabana, exclusive social media content and other VIP activities in tow, TRESemme is aiming to bring stylish hair to fashion-week goers and to women at home.

For the third consecutive season, TRESemme will sponsor boho-chic designer Mara Hoffman’s show on June 16 at 8 p.m. inside the Cabana Grande. TRESemme stylist Elsa Canedo will be leading the brand styling team to create looks using an assortment of stylers, including the Fresh Start Collection.

Attendees throughout the week will be encouraged to stay cool inside the TRESemme Cabana, where guests will get a sneak peek at the latest innovations featured in the Fresh Start Collection and will walk away with a sample of the TRESemme Fresh Start dry shampoo.

VIP guests will be invited to beat the heat inside the Raleigh Hotel at the Mercedes-Benz Star Lounge Suite on July 15 from 3:30 p.m. to 5:30 p.m., as Mercedes-Benz celebrates its latest convertible model. Here, TRESemme stylists will be on hand at the "Top Down Pony Up" hair bar to create complimentary polished ponytails and summer ‘dos.

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Sally Hershberger Professional Hair Care launches new frizz-fighting hair serum

BY Antoinette Alexander

NEW YORK — Sally Hershberger Professional Hair Care is launching in August its new Hyper Hydration Super Argan Serum at Ulta and at select Duane Reade and Ricky’s NYC locations.

This treatment penetrates the hair to deliver instantly smooth and defined frizz-free style without weight or residue, the company stated. This multipurpose serum can be used to fight frizz, smooth hair, protect again sun damage and even as a deep-condition treatment to hydrate dry hair. 

Its active ingredients include argan oil infused with antioxidant-rich amala oil (Indian gooseberry) and rice bran oils. The serum can be used on damp hair as a deep-conditioning treatment to revitalize and rejuvenate hair with frizz-control; as a serum to protect hair while blow-drying; or on dry hair to smooth, define and brighten style.

The suggested retail price is $15.

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Ahold USA appoints SVP pharmacy, health and beauty care

BY Alaric DeArment

CARLISLE, Pa. — The U.S. subsidiary of Dutch supermarket operator Royal Ahold has appointed Raymond McCall SVP pharmacy and health and beauty care, the company said Wednesday.

McCall will be responsible for strategic leadership, direction and business plan design and execution for the pharmacy and health and beauty care teams for Ahold USA, which operates the Giant-Carlisle, Giant-Landover and Stop & Shop chains. He will be based out of the company’s Carlisle, Pa., support office.

McCall has worked in the retail industry for more than 21 years, having most recently served as VP pharmacy operations for Albertsons. Before that, he was a district pharmacy manager for CVS Pharmacy and has had other pharmacy positions with Owen Healthcare, Albertsons and Kmart.

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