BEAUTY CARE

TPG Growth acquires majority stake in e.l.f. Cosmetics

BY Antoinette Alexander

FORT WORTH, Texas — Putting the industry buzz to rest, TPG Growth, the equity investment platform of TPG, announced that it has acquired a majority stake in e.l.f. Cosmetics from company founders and equity investor TSG Consumer Partners.

Existing management will continue to have an investment in and an ongoing role with the company. Terms of the transaction were not disclosed.

"Through its differentiated approach, e.l.f.’s offering has resonated among a key segment of the cosmetics market,” stated John Bailey, principal at TPG Growth. “We believe that many opportunities lie ahead, and are happy to partner with e.l.f. to build the company and accelerate its already impressive growth trajectory.”

“Our team is proud of what we have built and are extremely excited to have a value-added partner like TPG Growth to help us scale the business,” added Joey Shamah, co-founder of e.l.f. Cosmetics. “Their track record in building consumer businesses, international distribution relationships, e-commerce capabilities, global operational resources and access to incremental talent make them an ideally suited partner for our company. We are very excited to build upon our strong foundation and deliver even more value to our consumers and retail partners.”

 

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Nielsen Holdings to complete Harris Interactive merger

BY Michael Johnsen

NEW YORK — Nielsen Holdings on Monday announced that it has completed the tender offer by Nielsen and its wholly owned subsidiary, Prime Acquisition Corp., to acquire all outstanding shares of common stock of Harris Interactive, a global market research firm. Nielsen expects to complete the acquisition of Harris through a merger under Delaware law. Upon the completion of the merger, Harris Interactive will become a wholly owned subsidiary of Nielsen and its shares will cease to be traded on the NASDAQ Stock Market.

Harris Interactive will be integrated into Nielsen’s Buy business segment, which provides information and insights to manufacturers and retailers that helps them make more informed and impactful business decisions.  Nielsen will retain the Harris Poll brand.

“Harris Interactive is a natural fit with Nielsen’s portfolio of solutions, as the organization shares Nielsen’s commitment to deliver robust and integrated insights to clients to drive business outcomes,” stated John Lewis, president – Americas for Nielsen. “This acquisition enables deeper insights into consumer sentiment, as well as what consumers are watching and buying, while also expanding our footprint with important industry verticals, including pharmaceutical, automotive and financial services.”

 

 

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Gillette names soccer star Lionel Messi as new global ambassador

BY Antoinette Alexander

BARCELONA, Spain — Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.

Gillette also has become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s “Inner Steel” campaign.

According to Gillette, it defines “Inner Steel’ as the mental toughness, unshakable resolve and driving will to win. It’s an unfailing courage to go further to perform the best, which is at the heart of the brand’s history. Which is why, along with global ambassador Messi, Gillette is partnering on a local level with a portfolio of teams and players from around the world including; Joe Hart (England), Thomas Muller (Germany), “Oscar”, “Paulinho” and “Lucas” (Brazil), “Chicharito” (Mexico), “Falcao” (Colombia), Sergio “Kun” Aguero (Argentina), Juan Arango (Venezuela), Alexis Alejandro Sánchez “Alex Sánchez” (Chile), Shinji Kagawa (Japan), Ki Sung-Yueng (South Korea) and “Player of the Century” Pele (Brazil), as well as world national teams including Spain, Argentina, Brazil, Italy, Mexico, Venezuela and Chile.

To honor the “Inner Steel” displayed by men on and off the field for their team’s colors, Gillette is launching a new line of special edition Country Razors displaying national colors.

 

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