Touch of ‘Finesse’
STAMFORD, Conn. — Lornamead is bringing innovation to hair care with its new Finesse Clean + Simple line, the first dermatologist-tested hypoallergenic shampoo and conditioner for the mass market. Until now, those with sensitive skin or allergies had to turn to pricey specialty or salon products, stated Randy Sloan, president of Lornamead.
The collection includes Clean + Simple shampoo and conditioner for normal hair, shampoo and conditioner for dry/color treated hair and flexible hold hairspray. The products are free of sulfates, parabens, gluten and dyes. Prices are $2.99 to $3.99.
ReportersNotebook — Beauty Care, 2/7/11
SUPPLIER NEWS — JocottBrands, a developer and marketer of branded consumer products, has introduced its new Argan Magic hair care line exclusively at CVS/pharmacy. The products are made with Argan Oil, a natural oil that is native to Morocco and derived from the crushed fruit and nuts of the Argan tree. The trio of Argan Magic products includes Intensive hair oil, Nourishing hair cream and Restorative hair mask. Prices are $7.99 to $9.99.
Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores. Aero Minerale is a micro-mineral makeup infused with aloe and additional moisturizing vitamins and botanicals. The Aero Minerale line includes a 5-in-1 makeup primer, 10 foundation shades, two bronzers and two illuminating shimmers.
Dr. Fresh’s FireFly children’s toothbrush and its licensed counterparts have earned the American Dental Association Seal of Acceptance, based on findings that the product is effective for removing plaque and helping to prevent and reduce gingivitis when used as directed. The seal immediately will be incorporated into packaging and displays.
L’Oréal Paris has tapped Gwen Stefani to be the brand’s new international face. By joining the L’Oréal Paris family, Stefani will represent her own vision for beauty alongside such other representatives as Jennifer Lopez, Milla Jovovich, Diane Keaton and Beyoncé Knowles.
Cosmetics: Mascara tech innovation helps volumize makeup
Thanks to technological innovations within mascara, the category has driven sales of eye makeup, and looking forward, mascara formulas that are infused with eyelash-enhancing treatments and packaging that offers greater customization not only will volumize lashes but also sales at retail.
Following a trend ignited by the early 2009 launch of Allergan’s Latisse, which was marketed as the first and only Food and Drug Administration-approved prescription treatment that grows lashes, mass market beauty brands now increasingly are infusing new mascara launches with eyelash-enhancing treatments.
There’s the new Rimmel London Lash Accelerator mascara from Coty. It is Rimmel’s first mascara with a Grow-Lash complex, which promises that lashes will look up to 80% longer instantly and after 30 days of continued use, will appear up to 117% longer.
Revlon recently launched its Revlon Grow Luscious mascara with a lash- enhancing formula. According to Revlon, 96% of women using the mascara saw instantly longer, fuller lashes.
Rimmel London also has rolled out its new Glam’Eyes Day 2 Night mascara, which offers length for day and volume for night. The secret: a double cap that allows for complete lash customization. The pink cap is for a lengthening formula (up to 75% more length), and the black cap is for a volumizing formula (up to 12 times more volume).
The article above is part of the DSN Category Review Series. For the complete Cosmetics Buy-In Report, including extensive charts, data and more analysis, click here.
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Jul-03-2013 07:09 am