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Tostitos looks to curb drunk driving on Super Bowl Sunday

BY David Salazar
PLANO, Texas — Tostitos is looking out for its customers celebrating this year’s Super Bowl LI. The company is partnering with Mothers Against Drunk Driving to raise awareness about drunk driving and is planning to curb the possibility of Tostito’s fans driving drunk by offering $10 off an Uber ride for 25,000 of its customers receive. 
 
“Our goal is to remove 25,000 cars from the roads that Sunday evening,” Frito-Lay chief marketing officer Jennifer Saenz said. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few, easy taps away. By simply entering a participating Tostitos UPC code in the Uber app, fans nationwide can receive $10 off an Uber ride.”
 
Earlier this month, the brand rolled out limited-edition “Party-Safe” bags, which feature a sensor that detects alcohol. If it detects alcohol, the sensor turns red, revealing a $50 Uber code and a “don’t drink and drive” message.
 
“Having a good time and being safe go hand in hand,” said Delanie Walker, professional football tight end and MADD volunteer whose aunt and uncle were killed by a drunk driver after watching him play in the 2013 Super Bowl. “Drunk driving is 100 percent preventable. Thanks to Tostitos and Uber, it’s easier than ever to make a safe choice if your plans include alcohol.”
 
The bags with Uber promo code will only be available the day of Super Bowl LI, Feb. 5, in the continental U.S. and Hawaii while supplies last. 
 
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Twinings intros three new Earl Grey varieties

BY David Salazar

NEW YORK — Twinings North America has added to its line of Earl Grey teas with the introduction of three new varieties announced Thursday. The company introduced Earl Grey Extra Bold, Earl Grey Lavender and Earl Grey Jasmine varieties to the line.

"As the originators of Earl Grey tea, I believe it is our mission to provide innovative and delicious takes on the classic blend," 10th-generation twining Stephen Twining, said. "Lavender and jasmine compliment the bold flavor of bergamot, which is the key note in Earl Grey. Extra Bold is perfect for Earl Grey lovers who crave an intensified, more vibrant taste. We know these new blends will resonate with a new generation of tea drinkers.”

Richard Twining first blended Twinings’s Classic Earl Grey in 1831, when Prime Minister Charles Grey asked him to replicate a tea he’d been given by a Chinese mandarin. The blend was named after the prime minister, and today’s boxes are signed by the latest descendent of Charles Grey.

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Daelmans to launch chocolate-caramel stroopwafel

BY David Salazar
NIEUWKUIJK, The Netherlands — Stroopwafel maker Daelmans has announced a new addition to its offerings. The company said it plans to roll out its chocolate-caramel stroopwafel this spring. 
 
The chocolate-caramel variety will join three other stroopwafel flavors from Daelmans — caramel, honey and maple — and will begin its distribution on March 1 through Cost Plus World Markets, with wider distribution planned for spring and summer. 
 
The launch of the new stroopwafel flavor comes a little less than a year after Daelmans launched the product in the United States through its exclusive distribution partner The Brand Passport. During that time the company’s stroopwafels have hit such retailers as Trader Joe’s, Target, 7-Eleven, Costco, Sam’s Club, Walgreens, and Meijer. United Airlines offers the treat as complimentary morning snacks for its economy-cabin customers. 
 
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