BEAUTY CARE

Too Faced Cosmetics launches Smurfette products

BY Antoinette Alexander

IRVINE, Calif. Attention Smurf fans: Too Faced Cosmetics has developed, through a license agreement with Sony Pictures Consumer Products and Lafig Belgium s.a., a limited-edition collection of Smurfette cosmetics.

The five-piece collection, debuting at Sephora U.S. stores in January, will bear the iconic Smurfette imagery. The collection is positioned to attract both the Smurfette and Too Faced loyal fan bases, as well as new shoppers.

Products include:

  • Smurfette Mood Swing Lip Gloss ($18.50): A mood-activated lip gloss that starts off Smurfy blue and then transforms into countless shades of Smurf-berry depending on the wearer’s emotional state.
  • So Smurfy Illuminating Face Powder ($26): Created in the image of Smurfette, this multi-shade palette brightens and tones with a combination of soft, color-correcting shades that blend together for wear on any skin tone.
  • So Smurfy Eye Shadow ($32.50): A chic palette that includes four complimentary eye shadow shades—two of which are debossed with the Smurf daisy and Smurfette’s silhouette.
  • Smurfy Eyed Liquid Liner ($17.50): Two liquid eyeliners in Smurf-inspired blue and white shades formulated with sparkling, micro-glitter for added impact.

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PFB Vanish hair removal products available nationwide

BY Antoinette Alexander

SAN RAFAEL, Calif. PFB Vanish Inc. is promoting its PFB Vanish and PFB Numb-IT products for hair removal.

To help eliminate ingrown hairs, burn and bumps from shaving, waxing, tweezing, electrolysis or laser hair removal there’s PFB Vanish.

PFB Vanish exfoliates skin cells above the skin surface while softening the hair follicle to minimize the reoccurence of ingrown hair. Its key ingredients include salicylic, glycolic and lactic acids, and moisturizing and soothing ingredients like camphor oil.

To take away the sting when waxing or undergoing other hair removal procedures like electrolysis, laser or tweezing, there’s PFB Numb-IT topical anesthetic gel.

The products, which can be used by men or women, are available at physicians’ offices, spas and salons nationwide.

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Genomma Lab relaunches Ma Evans

BY Antoinette Alexander

MEXICO CITY Mexican OTC and personal-care company Genomma Lab has relaunched the personal hair-care product line Ma Evans, which it acquired during the fourth quarter of 2007.

The product launch contains five SKUs in the anti-hair loss shampoo, anti-hair loss treatment and hair gel categories.

According to Genomma Lab, it acquired the Ma Evans brand due to its high level of brand recognition in the shampoo and anti-hair loss treatment categories. With this launch, Genomma Lab reinforces its presence in the hair-care category, in which it currently participates under the anti-dandruff shampoo brand Medicasp.

The product launch was realized through a mass media campaign under the brand name “Ma Evans Evolution.”

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