BEAUTY CARE

Tom’s of Maine debuts innovative mouthwash

BY Gisselle Gaitan

Tom’s of Maine is taking its line of oral care products to the next level with the introduction of its new whole care mouthwash. The product features six benefits in one, including fighting against cavities, strengthening enamel, restoring minerals, freshening breath and cleaning between teeth, the Kennebunk, Maine.-based company said.

As with other products from the brand, this new launch contains no artificial colors, sweeteners, preservatives or animal ingredients.

“Developing a mouthwash that offers so many benefits wasn’t easy. It took us many years to get it right,” Lindsey Seavey, oral care brand manager at Tom’s of Maine, said. “We listened to what people want and have created an effective rinse that provides a naturally clean mouth.”

Tom’s of Maine whole care mouthwash is available in fresh mint flavor for the suggested retail price of $5.49 for 16-oz. More information on the mouthwash and the brand’s other products can be found by visiting their website or social media channels.

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Bioré expands acne collection, intros baking soda cleansing foam

BY Gisselle Gaitan

Bioré is getting foamy with the latest addition to its skin care acne collection. The New York City-based brand has unveiled a new innovation, the baking soda acne cleansing foam, which aims to help users say goodbye to an irritated or bumpy complexion.

To commemorate this new launch, the beauty company called upon its brand ambassador and “Riverdale” star Madelaine Petsch to showcase the product in a fun photoshoot.

Previously only consisting of three products, the skin care acne collection will now include:

  • The Bioré baking soda acne cleansing foam that is formulated for combination skin, the new daily cleanser gently removes daily surface dirt and oil to achieve a deep clean without over cleansing or stripping skin of its moisture. The product’s thick, rich formula contains baking soda agents that deep clean pores while salicylic acid treats and prevents breakouts;
  • The Bioré baking soda acne scrub that gently exfoliates with spherical beads to remove pore-clogging dead skin cells, while treating existing acne and banishing future breakouts with salicylic acid. The product’s creamy formula conditions and softens skin;
  • The Bioré charcoal acne scrub that contains oil-absorbing charcoal, acne-fighting salicylic acid and proprietary technology that allows for deep cleaning without over-drying. This scrub for oily skin contains exfoliating beads and skin-polishing microcrystals that clear away dead skin cells without irritating or stripping skin of moisture; and
  • The Bioré charcoal acne clearing cleanser that features a liquid-cleanser, able to achieve pore-clearing clean without over-drying, stripping skin or causing irritation. The product’s natural charcoal absorbs oil while salicylic acid treats existing pimples and prevents new ones from forming.

Further information on the collection can be found on the company’s website. The baking soda acne cleanser is available for purchase at select food, drug and mass merchant stores for the suggested retail price of $6.49.

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YouCam Makeup, Eylure bring lash styles to AR-powered app

BY Gisselle Gaitan

As part of its expansion beyond the world of lipsticks and eyeshadows, YouCam Makeup has announced a partnership with Eylure, which will allow users to try on and shop the latest trends in false eyelashes.

The integration of the New York City-based company’s augmented reality technology delivers users an authentic false lash try-on experience that brings Eylure’s line of products to life with a simple tap, the company said.

“We are thrilled to partner with the innovative influencer-driven brand Eylure to make their curated lash styles more accessible than ever before,” Alice Chang, CEO of Perfect, said. “YouCam is excited to further elevate the gorgeous styles of Eylure’s empowering curators to bring the lashes to life in a whole new dimension.”

In-app offerings from Eylure will feature lashes from influencer-curated collections by Las Vegas social media guru Vegas Nay, YouTube celebrity Jasmine Brown, makeup guru Krazyrayray and top-selling lashes from the U.K.-based brand’s silk effects, faux mink, definition and wispy collections.

A total of 10 Eylure lashes will be available for users to choose from, and YouCam’s AR try on allows consumers to test out all the styles in less than 10 seconds, the company said.

“Partnering with YouCam was a perfect match, and we’re so excited for consumers — and potential new ones — to experience our curated lash styles themselves,” Dametria Mustin, global marketing director of PCD Brands, said. “Whether you’re looking for that natural everyday look, or something more dramatic, our lashes add just the right amount of glam to take your style to the next level.”

In addition to lashes, YouCam Makeup will be coding in Jasmine Brown’s signature beauty look, including dark berry lips and dramatic contouring for users to experience and try on for themselves.

YouCam Makeup is currently available for download on the App Store and Google Play.

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