BEAUTY CARE

Tom’s of Maine names winners of ’50 States for Good’ community giving program

BY Antoinette Alexander

KENNEBUNK, Maine — Natural personal care maker Tom’s of Maine has announced the nonprofit winners of its annual 50 States for Good program.

With more than 58,000 votes cast online, the 15 nonprofits with the most votes will share $150,000 in funding to put toward preserving land, promoting community gardens, empowering children, helping people with disabilities and looking out for seniors. To date, the 50 States for Good community giving program has benefited 5.5 million people and dozens of communities.

Each 50 States for Good winner will receive $10,000 to support their community project. The group of winning nonprofits are:

  • Cape Ann Farmers Market Backyard Growers Program;
  • Connecticut Radio Information System;
  • Gilda’s Club Quad Cities;
  • Kompost Kids;
  • Michael T. Goulet Traumatic Brain Injury and Epilepsy Foundation; 
  • Mission Possible Kids;
  • Mountaineer Food Bank;
  • Neighbor Ride;
  • One Simple Wish;
  • Operation BBQ Relief;
  • Play-Place for Autistic Children;
  • Skagitonians to Preserve Farmland;
  • The Poverello Center;
  • Trumbull Neighborhood Partnership; and
  • Wilton Wildlife Preserve & Park.

 
During the public vote, volunteer and nonprofit nominators were showcased as part of an interactive voting hub that highlighted inspiring stories across the country. From a pool of more than 1,000 nominations, 51 finalists were chosen by a judging panel of leaders in the nonprofit community.

 

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BEAUTY CARE

Actress Christina Hendricks to host 2013 P&G Beauty & Grooming Awards

BY Antoinette Alexander

TORONTO — Procter & Gamble Canada has announced that Emmy-nominated TV actress Christina Hendricks will host the fifth annual P&G Beauty & Grooming Awards on Dec. 2.

Best known for her portrayal of “Joan Holloway” on AMC’s series “Mad Men,” the former model will grace the stage as P&G celebrates the best Canadian editorial and creative talent in beauty, fashion and grooming. Hendricks joins Nia Vardalos, Queen Latifah, Kim Cattrall and Rob Lowe who have served as previous hosts.

Celebrating its fifth anniversary, along with a record 316 entries submitted this year, the P&G Beauty & Grooming Awards will honor 20 winners across 15 categories. The categories are:

  • Best Art Direction
  • Best New Face (Presented by Olay)
  • Best Beauty Feature, Magazine, Newspaper or Online – Trend or Profile
  • Best Beauty Feature, Magazine, Newspaper or Online – Scientific or Technical
  • Best Beauty Editor of a Magazine
  • Best Male Grooming Feature, Magazine, Newspaper or Online
  • Hair Stylist of the Year (Presented by Pantene)
  • Best Fashion Feature, Magazine, Newspaper or Online
  • Best Fashion Editor of a Magazine
  • Best Male Fashion Feature, Magazine, Newspaper or Online
  • Best Beauty or Fashion Blog
  • Best Beauty or Fashion Website
  • Photographer of the Year
  • Make-up Artist of the Year (Presented by CoverGirl)
  • Best Magazine Cover

“We’re so proud of the growth and success of this event, and each year we’ve welcomed spectacular hosts, presenters and guests, but the focus has always remained the same — celebrating the truly remarkable Canadian talent in the beauty and fashion industry,” stated Thom Lachman, president of P&G Canada. “Christina Hendricks is the perfect host for our fifth anniversary year, exuding unmistakable confidence, talent and show-stopping beauty.”

P&G Beauty & Grooming is a longstanding supporter of the Canadian beauty and fashion industry through its sponsorship of Montreal Fashion Week, the Toronto Fashion Incubator and as the official beauty partner of the shows.

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Singer Shakira kicks off 3D White’s ‘SmileStory’

BY Antoinette Alexander

BARCELONA, Spain — Procter & Gamble’s Crest and Oral-B 3D White have announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona and live stream around the world.

In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what she stands for, as well as from the beauty and power of her smile. This short SmileStory video details Shakira’s journey as an artist, humanitarian and friend. Shakira’s SmileStory was captured to serve as an inspiration and visual call-to-action for fans around the world to share the beauty of their personal SmileStories through #3DWhiteSmile.

“Smiles have power,” stated Stephen Squire, global marketing director of oral care. “Smiles have a positive impact on the world. A smile is the first, and most lasting impression – and it can turn strangers into friends. The more brilliant your smile, the more confidently you can engage in the world around you – that is the power of a 3D White smile.”

Women and men from all over the world can share a picture or video of themselves smiling with a short caption describing the story behind their smile in that very moment. Fans can draw inspiration from Shakira’s SmileStory video – and use that inspiration to capture and share their own unique SmileStory with the world.

Fans can share their own SmileStory via any social platform using #3DWhiteSmile. From there, all SmileStories will be gathered and shared in a Smile Gallery found at 3dwhite.com/mysmile.

“We hope to gather as many brilliantly beautiful smiles as we can through this campaign,” added Squire. “The truth is seeing someone smile is contagious. Spreading radiant smiles around the world sends a wonderfully positive message.”
 

 

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