BEAUTY CARE

Tom’s of Maine launches new plant-based toothbrush

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has introduced its new Naturally Clean toothbrush.

With a plant-based handle made from renewable castor oil plants instead of petroleum, the Naturally Clean toothbrush also has dye-free, multi-height bristles to clean between teeth and along the gum line.

To celebrate the launch, Tom’s of Maine is inviting consumers to tweet their pledge to make a switch to @TomsofMaine using the hashtag #naturallyclean. The first 500 people to do so beginning March 28 through March 29 at 9 a.m. Eastern Standard Time are eligible for one free Tom’s of Maine Naturally Clean toothbrush.

Tom’s of Maine Naturally Clean toothbrush is BPA-free No. 7 plastic and is available with soft or medium bristles in green, blue or purple hues with mineral-based pigments. It is recyclable through the Tom’s of Maine TerraCycle collection Program, which gathers toothbrushes, as well as a wide array of personal care product packaging and recycles them into useful products like picnic tables and park benches to prevent waste from reaching landfills.

 

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AmLactin’s newest lotion features AHAs, ceramides

BY Antoinette Alexander

MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy skin care has introduced its new AmLactin Cerapeutic Restoring Body Lotion, formulated with alpha-hydroxy acids and essential ceramides.

Making its retail debut at select Wal-Mart and Walgreens stores, AmLactin Cerapeutic contains the intensely hydrating, patented Ultraplex formula to exfoliate, and three skin identical ceramides that work together to strengthen skin’s protective moisture barrier for softer, more resilient skin.


AmLactin moisturizers contain alpha-hydroxy acids, which are effective at exfoliating and hydrating the skin. AmLactin formulas also contain emollients and humectants that help retain skin’s natural moisture and draw water to the skin, so it looks and feels soft and smooth. The AmLactin Alpha-Hydroxy skin care line includes AmLactin Moisturizing Body Lotion, AmLactin Cerapeutic Restoring Body Lotion, AmLactin Ultra Hydrating Body Cream (formerly AmLactin XL) and AmLactin Foot Cream.

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Edge expands men’s shave portfolio

BY Antoinette Alexander

SHELTON, Conn. — Edge is striving to change the way men shave with the launch of Edge Body Shave Cream and Edge Ultimate Shave Gels. 

Edge Body is the first men’s shave cream designed specifically for the increasing body grooming trend, and Edge Ultimate is a 6-in-1 shave gel designed for the modern man who wants to take care of his skin without spending extra time in front of the mirror, the company stated.

Edge Body shave cream promises to offer an advanced skin-protection solution for men’s grooming needs. It has antioxidants, vitamin E, and aloe, so skin below the neck is protected from razor burn and irritation. With a non-foaming formula, Edge Body shave cream won’t wash off in the shower, which is where men are most likely to body shave, according to the company. Edge Body shave cream is available in two formulations — Edge Renew and Edge Recharge.

Edge Ultimate shave gels provide six benefits in one step, the company stated. This 6-in-1 grooming and skin care product promises to deliver a smooth, comfortable shave while reducing irritation. Edge Ultimate shave gels are available in three scents: Edge Ultimate Achiever, Edge Ultimate Contender and Edge Ultimate Magnet.

Edge Body Shave Cream is now available for a suggested retail price of $3.99 and Edge Ultimate Shave Gels are available for a suggested retail price of $2.99 at food, drug and mass merchandise stores nationwide.
 

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