BEAUTY CARE

Tom’s of Maine kicks off annual Dental Health For All program

BY Antoinette Alexander

KENNEBUNK, Maine — Natural personal care brand Tom’s of Maine is encouraging mobile dental clinics nationwide to apply for $20,000 in program funding as part of the manufacturer’s annual Dental Health For All program.

The Dental Health for All program was created to award dental clinics that make a difference in their communities by ensuring underserved communities have access to quality oral health care.

"Given the continued economic downturn, this year we decided to recognize the goodness that mobile dental clinics provide. So often those with the greatest need for dental care cannot afford transportation to a clinic or may be working multiple jobs," stated Susan Dewhirst, goodness programs manager at Tom’s of Maine. "With the public’s input and votes, together we can help bring dental exams right into the community to help make it as convenient and affordable as possible for people to take care of their oral health."

In February, a public vote will determine which five mobile clinics will ultimately split $100,000 to grow and support their programs. Dental clinics with a mobile treatment facility can apply at Tomsofmaine.com.

To date, the program has helped make nearly 200,000 additional patient visits possible with $900,000 in funding provided to more than 25 school and community-based dental clinics.

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BEAUTY CARE

Alberto-Culver shareholders OK acquisition by Unilever

BY Antoinette Alexander

LONDON and ROTTERDAM, Netherlands — Unilever has confirmed that Alberto-Culver shareholders have approved the proposed $3.7 billion Unilever acquisition, which was announced in September.

Separately, Unilever confirmed that it has received a second request for information from the United States Department of Justice in the regulatory review process. Unilever noted that it will continue to work with the DOJ in connection with its review.

The proposed acquisition includes such brands as TRESemme, Alberto VO5, Nexxus, St. Ives and Simple. The brands will complement Unilever’s existing portfolio, which includes such brands as Dove, Clear and Sunsilk in hair care, and Pond’s and Vaseline in skin care.

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Nivea kisses 2010 goodbye with campaign

BY Antoinette Alexander

NEW YORK — Beiersdorf’s Nivea beauty brand has enlisted the help of couple and TV personalities Bill and Giuliana Rancic, who will host New Year’s Eve atop the Nivea Kiss platform in the heart of Times Square.

In addition, the couple helped Nivea launch the "Kiss the One You Love Contest" on Facebook, a viral campaign that aims to bring together couples that may otherwise be kept apart this holiday season to share their love stories for a chance to join the celebrity couple as they host Nivea’s third annual New Year’s Eve celebration.

As of Dec. 1, couples can log on to Facebook.com/NIVEAusa to share their stories of love and how they have been kept apart this holiday season on a personal profile page, complete with a photo (optional) and personal URL.

The couple’s entry also will be viewable on the main contest page where consumers can view and vote on their favorite love stories. Voting will come to a close on Dec. 23, and the winning couples will be announced on Dec. 28 via Facebook.

As the official sponsor of the Times Square Alliance New Year’s Eve Celebration for the third consecutive year, Nivea will help prep the lips of thousands of people in Times Square with "A Kiss of Smoothness."

Throughout the evening, the Nivea Kiss Platform will feature memorable moments to entertain the crowd. The brand also will paint Times Square blue, creating the signature "sea of blue" featuring New Year’s Eve accessories and Nivea lip care products to protect the lips of revelers in Times Square.

Nivea also has teamed up with multiplatinum-selling singer-songwriter Taio Cruz, who will be the first-ever artist to do a live performance of John Lennon’s "Imagine" just before the final countdown to midnight on New Year’s Eve 2011 on the Nivea Kiss platform.

Following the performance, Cruz’s version of "Imagine" will be available to download exclusively on iTunes beginning Jan. 1 through Jan. 31, 2011, with proceeds benefiting the nonprofit organization Big Brothers Big Sisters.

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