BEAUTY CARE

Tom’s of Maine invites consumers to ‘green your schools’

BY Gina Acosta

KENNEBUNK, Maine — Tom's of Maine is investing in kids and the community with a new campaign that asks the public to help choose the most creative environmental projects submitted by educators nationwide. 

The "Green Your School Fund" is a new initiative from Tom's of Maine, a pioneer in making products that are natural, responsible and sustainable. The company has teamed up with DonorsChoose.org to give $1 million dollars to classrooms nationwide so students can roll up their sleeves and understand at an early age the impact they can have on the planet.

More than 250 projects from 40 states were submitted and a panel of judges chose the 10 most creative ideas as finalists. Now, communities across the country get to choose their favorite classroom lesson. 

The project that receives the most votes will receive $25,000 in funding to turn their project into a reality. Second place and third place winners will receive $15,000 and $10,000 respectively and seven honorable mention projects will receive $2,000 each.

The fund is also distributing more than $900,000 to classrooms across the country. As such, every educator that submitted an idea to the Tom's of Maine "Green Your School Fund" has already received 50 percent or more in funding towards reaching their project goal. The public can also help support these projects in classrooms across the nation by contributing at DonorsChoose.org/greenschoolfund.

"Incorporating a healthy routine into a child's daily life involves more than just teaching them how to take care of their bodies, it also includes teaching them how to take care of the communities where they live," said Susan Dewhirst, public relations and goodness programs manager at Tom's of Maine. "Our hope is that the projects submitted as part of the Tom's of Maine 'Green Your School Fund' will help teachers to introduce their students to ways they can make a meaningful impact in both their school and their community, and then take these lessons and apply them as they grow into adulthood."

Tom's of Maine is a leading natural products company focused on oral and personal care, carrying toothpaste, mouthwash, dental floss, deodorant, antiperspirant, bar soap, body wash, body lotion, hand cream, lip balm and baby care products. 

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Walgreens teams up with Colgate on free dental screenings for kids

BY Gina Acosta

NEW YORK — Walgreens is teaming up with the Colgate Bright Smiles, Bright Futures Program to offer free children’s dental screenings and a $1 donation for every qualifying purchase made at Walgreens stores. 

The Colgate Bright Smiles, Bright Futures Children's Oral Health dental vans will visit 66 Walgreens stores across Los Angeles, Miami and Chicago, providing free dental education, screenings and local treatment referral. All children screened will receive dental report cards and oral health kits that include toothpaste, a toothbrush and dental health materials.

Additionally, Colgate will invite Walgreens shoppers to help give students in need tools for a brighter future. For every Colgate Kids oral care product purchased at a participating Walgreens between Aug. 28 and Oct. 1, Colgate will donate $1 to the Kids in Need Foundation.

“Helping to educate children about proper oral hygiene habits has always been at the core of the Colgate Bright Smiles, Bright Futures program,” said Dr. Marsha Butler, VP of Global Oral Health and Professional Relations, a dentist who oversees the Colgate Bright Smiles, Bright Futures global program. “We are thrilled to work with Walgreens and the Kids In Need Foundation, which will enable us to educate communities and help more children in need.”

Kids In Need Foundation Executive Director Dave Smith said collaborations of this kind boost the organization’s ability to help students.

“Students need basic supplies to take advantage of educational opportunities, and that’s what we provide," Smith said. "With the help of Colgate’s Bright Smiles, Bright Futures program and their partnership with Walgreens, we will be able to help students who may never have had their own school supplies before. We appreciate this partnership because of its attention to education and to the well-being of children.”

Marking its 25th anniversary this year, Colgate’s flagship oral health education program Bright Smiles, Bright Futures is today among the most far-reaching, successful children’s oral health initiatives in the world.

With long-standing partnerships with governments, schools and communities, Colgate Bright Smiles, Bright Futures has reached more than 850 million children across 80 countries with free dental screenings and multilingual oral health education since 1991.

 

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U by Kotex launches ‘Power to the Period’ campaign

BY Gina Acosta

DALLAS — U by Kotex is kicking off a new campaign: "Power to the Period," the second installment of its U by Kotex Period Projects.

Power to the Period aims to provide period products for many of the 3.5 million Americans who experience homelessness each year by encouraging people to collect and donate extra packages of period products to homeless shelters between July 14 – Sept. 30. This latest signature project follows the first of the U by Kotex Period Projects, The Period Shop – a New York City-based pop-up shop and abbreviated online experience dedicated to all things period.

"Many people who experience homelessness have limited to no access to period products. It's time to change that," said Holly Sanchez, Chicago-based law student and Power to the Period Project Captain. "I posted a tweet encouraging people to buy and donate an extra pack of period products to benefit people in homeless shelters. U by Kotex responded with the opportunity to create the first-ever, national period product drive with DoSomething.org, so I jumped at the opportunity to be involved in this rewarding project!"

People who sign up for the campaign at DoSomething.org/Period and upload a photo of the period products they donate will be eligible to win a $5,000 scholarship. Eligible participants will receive one entry for the scholarship for every ten period products items donated. When signing up to participate, people can also opt-in to one of 20 competitions throughout the donation drive period. The U by Kotex brand will donate product to a shelter designated by the top five winners of each competition.

"Holly and the DoSomething.org team bring an unparalleled passion and commitment to the cause, and both are tremendous partners in working to bring the donation drive to life," said Lauren Kren, U by Kotex brand manager, Kimberly-Clark, "Power to the Period is proof that together we can change the way we think about, talk about and support the period needs of people experiencing homelessness in our communities."

Power to the Period is supported by digital partnerships; robust owned social and web support; and digital and print advertisements. Additionally, lifestyle expert and online video personality Ingrid Nilsen, who is passionate about increasing access to period products for people experiencing homelessness, starred in a Power to the Period PSA to help inspire others to join the movement and to showcase her support for the Power to the Period donation drive.

People across the country are invited to start a Power to the Period donation drive or donate new boxes of period products to a shelter in their area. 

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