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Tom’s of Maine develops SLS-free, flouride-free whitening toothpaste

BY Antoinette Alexander

KENNEBUNK, Maine —Tom’s of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

"Our consumers have been asking us for a SLS and fluoride-free whitening toothpaste where they don’t have to compromise on taste or foaming action, which we heard they experience in some SLS-free toothpastes," stated Matt Smith, senior brand manager of oral care at Tom’s of Maine. "Our innovation team created Botanically Bright to give consumers a SLS-free, fluoride free toothpaste that would not only whiten their teeth, but would also give them that enjoyable brushing experience they are looking for."
 
Tom’s of Maine Botanically Bright features a blend of botanicals, such as chamomile flower, certified organic aloe, bee propolis and plaque-reducing xylitol as well as stevia extracts for sweetness and pure peppermint and spearmint mint oils to freshen breath. Botanically Bright helps remove plaque with regular brushing while naturally-sourced silicas whiten teeth without using bleaching ingredients.

Botanically Bright whitening toothpastes are available in two flavors: Spearmint with Aloe & Chamomile and Peppermint with Xylitol & Propolis. The suggested retail price is $5.99.

As with all Tom’s of Maine products, Botanically Bright contains no artificial ingredients, synthetic additives and no animal testing or animal ingredients. It is also Kosher and Halal certified. In addition, the company gives 10% of profits back to the community.
 

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GMA names VP industry affairs

BY DSN STAFF

WASHINGTON — The Grocery Manufacturers Association has named Elise Fennig as VP industry affairs.

“GMA’s Industry Affairs practice provides a unique value proposition to our members,” GMA president and CEO Pamela Bailey said. “The addition of Elise Fennig strengthens the association’s ability to foster growth and value chain efficiency through greater collaboration among retailers, manufacturers and suppliers. Based on her track record in industry relations, membership services and public affairs in the consumer packaged goods (CPG) industry, I know she will add tremendous value to GMA’s growth agenda.”

Fennig comes to GMA from the American Frozen Food Institute, where she developed a strong reputation as a leader for her role managing the Institute’s public and industry affairs initiatives. She most recently served as VP member services at AFFI. In addition, Fennig served as executive director of the Frozen Food Foundation.

“I am thrilled to be joining the GMA team and to have the opportunity to continue serving America’s leading CPG companies,” said Fennig. “The industry affairs group exists to identify and open pathways for growth and to facilitate industry collaboration, and I look forward to working with GMA staff and with retail and manufacturing leaders to advance this critically important mission.”

In her new position, Fennig will direct and manage GMA’s industry affairs initiatives and projects within the supply chain management and technology, sales and sales promotion and industry performance practice areas. She will report to Sean McBride, senior vice president, communications and marketing, and will begin her new assignment on Oct. 1.

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Physicians Formula receives acquisition proposal

BY Antoinette Alexander

AZUSA, Calif. — Beauty brand Physicians Formula Holdings has received an unsolicited, nonbinding proposal to acquire all its outstanding shares of common stock at a price of $4.90 per share.

The proposal is subject to several conditions, including the completion of due diligence and securing of financing commitments by the third party who submitted the proposal and the negotiation of a mutually acceptable definitive agreement.

In accordance with the terms of the merger agreement that was entered into on Aug. 14 between the company and affiliates of private equity firm Swander Pace Capital, the company and its representatives are in discussions and negotiations with the third party who submitted the acquisition proposal.

As discussions and negotiations with the third party could terminate at any time, the company stated that its board of directors has not changed its recommendation with respect to the company’s pending merger with affiliates of Swander Pace Capital to be effected pursuant to the merger agreement. The company’s board of directors is continuing to evaluate the acquisition proposal.
 

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