BEAUTY CARE

Tom’s of Maine debuts summer skin care products for baby

BY Gina Acosta

KENNEBUNK, Maine — Just in time for summer, Tom's of Maine is offering parents two natural alternatives for protecting baby skin.

The brand is rolling out a new sunscreen and diaper cream that focus on gentle ingredients and contain no phthalates, parabens, phenoxyethanol or artificial ingredients.

"Having a baby really inspires many new parents to take their healthy lifestyle to a new level," said Liz Eddy, brand manager at Tom's of Maine. "Parents can be overwhelmed with the options for baby bath and skin care, which makes it so important to know what's inside. In some cases, our baby products have half the number of ingredients found in other brands."

The new products include:

  • Tom's of Maine Baby Sunscreen – only five ingredients in total, including broad spectrum SPF 30 through zinc oxide, ensure baby has safe and effective protection against those warm summer rays. The sunscreen is also non-nano and water resistant up to 80 minutes.
  • Tom's of Maine Baby Diaper Cream – this fragrance-free formula with only six ingredients, including zinc oxide, sunflower seed oil and vitamin E, seals out wetness to help treat and prevent diaper rash.

The full Tom's of Maine Baby line is now available at mass and online retailers including Amazon.com and Walmart. 

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Coty gives update on merger with P&G Beauty Brands

BY Gina Acosta

NEW YORK — Coty says it expects its transaction with P&G’s Fragrance, Color Cosmetics and Hair Color Business to close in October and that it expects to incur $1.2 billion of one-off costs over the next four years related to closing the deal.

“We continue to make strong progress on the P&G transaction which we expect will make Coty a global leader and challenger in the Beauty Industry," said Bart Becht, chairman and interim CEO of Coty. "We now expect the transaction to close in October 2016. We’ve also substantially increased our estimates for cost synergies compared to when we announced the transaction, significantly improving the outlook for Coty’s adjusted operating margin and adjusted earnings per share, excluding amortization.”

On July 9, 2015, Coty announced that it had entered into a definitive agreement to acquire P&G’s beauty brands through a Reverse Morris Trust structure. The transaction will create one of the world’s largest beauty companies, with pro forma combined annual revenues of more than $9 billion based on fiscal 2015 performance, strengthening Coty’s leadership position in the global beauty industry.

Following the transaction with P&G Beauty Brands, Coty is expected to become the global leader in fragrances with market leading positions in color cosmetics and hair coloring & styling.

P&G Beauty Brands includes fragrance brands such as Hugo Boss and Gucci, and the color cosmetics brands COVERGIRL and Max Factor. The transaction also gives Coty an attractive new category in the beauty industry through the addition of P&G’s hair color business, led by Wella and Clairol.

 

 

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Colgate asks women to put their health first

BY Gina Acosta

NEW YORK — Colgate Total is launching a social media campaign to encourage women to make healthy habits, and especially oral health, a priority.

The brand is encouraging consumers to share a "healthy selfie" on social media using #MyColgateSelfie and #NWHW. A "healthy selfie" is simply a photo of a person participating in any activity that contributes to overall health and wellness, whether it's enjoying a nutritious snack, getting in a quick yoga session, enjoying the outdoors with your family, or using Colgate Total to help improve your oral health.

"Too often women put their health on the backburner without even realizing it," said Philip Durocher, VP and GM, U.S. Oral Care Marketing, Colgate-Palmolive. "National Women's Health Week reminds women to put their health first."

The campaign from Colgate comes right before the start of National Women's Health Week, which runs May 8 through May 14. National Women's Health Week is led by the U.S. Department of Health and Human Services Office on Women's Health.

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