BEAUTY CARE

Tom’s of Maine broadens its family of products

BY Antoinette Alexander

 

KENNEBUNK, Maine — Natural personal care company Tom's of Maine is expanding its family of products with a new natural baby care portfolio that is free of parabens, phthalates, phenoxyenthanol and artificial ingredients.

The pediatrician-tested, hypoallergenic formulas are gentle and use only purposeful ingredients derived solely from plants and minerals, according to the company. Taking nearly three years to develop a line without the use of conventional preservatives, the new Tom's of Maine Natural Baby Care Line includes:

  • Tom's of Maine Baby Shampoo & Wash: A tear-free formulat that is gentle enough for everyday use and safe for delicate skin. It comes in lightly scented and fragrance free options.
  • Tom's of Maine Baby Moisturizing Lotion: It soothes delicate skin with a non-greasy formula that moisturizes after one use to keep baby's skin feeling soft, smooth and healthy. Available in lightly scented and fragrance free.

The Tom's of Maine baby bath and skin care products are now available at online retailers including Amazon.com and Walmart.com for a suggested retail price of $9.99 for the shampoo and wash (10 oz) and  $10.99 for the lotion (6 oz). Product packaging is recyclable through the Tom's of Maine TerraCycle collection program, which gathers shampoo bottles as well as a wide array of oral and personal care product packaging from any brand and recycles them into useful items like picnic tables and park benches to prevent waste from reaching landfills.

The company also recently debuted its Tom's of Maine Toddler Training toothpaste to help give children ages 3 months to 24 months a healthy start with their oral care habits. This natural option has no artificial ingredients, no fluoride and no SLS with a mild, fruit flavor.

Tom's of Maine gives 10% of profits back to helping communities across the country and supports access to oral care for children across the nation.
 

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BEAUTY CARE

The Kardashians hit Target’s beauty aisle

BY Antoinette Alexander

MINNEAPOLIS — The Kardashians are coming to Target’s beauty aisle this month, the retailer announced in its corporate newsletter.

Making waves in the beauty aisle are the Kardashian Beauty hair care tools, which includes the 3-in-1 Curl, Wave & Smooth Iron, the 1” Flat Iron and a hair dryer.

“The design and functionality of Kardashian Beauty is the result of years of working with the world’s most talented hairstylists,” stated Khloé Kardashian.

Kardashian Beauty hair tools are priced at $89.99 and are available in all Target stores and online at Target.com.

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DSN salutes Walgreens beauty team at exclusive reception

BY DSN STAFF

WHEELING, IL — Drug Store News hosted an invitation-only reception, here, Tuesday, to celebrate the March 9 issue of DSN, and its exclusive cover feature, “Walgreens goes BIG in beauty.” More than 100 supplier executives mingled with key members of the Walgreens beauty and personal care team at the March 17 event, held a few miles down the road from Walgreens’ Deerfield headquarters, at posh restaurant and lounge Saranello’s.

In its exclusive, 34-page report DSN examined everything Walgreens is doing, driven by the leadership of GVP/GMM Shannon Curtin and her core beauty and personal care team, to win the hearts and wallets of its customers in its mission to become America’s most shopped — and most loved — beauty destination. DSN examined the role mass beauty, “mass-tige,” prestige and “owned” brands play in Walgreens beauty strategy, as well as how the company is leveraging a massive army of some 26,000 beauty advisers, and a vast cadre of innovative and unique programs, including a slick consumer-facing beauty lifestyle magazine and website, and much more. To download the complete report, click here.

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