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Tomlinson signs endorsement deal with Gatorade

BY Alaric DeArment

NEW YORK San Diego Chargers running back LaDainian Tomlinson will join the legion of professional athletes that includes Michael Jordan, Peyton Manning and Tiger Woods.

Tomlinson will appear in TV and print ads for Gatorade, the popular sports drink. He will work through the Chicago-based agency Element 79 Partners and is represented by Alan Zucker of Indianapolis-based IMG.

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Anheuser-Busch relinquishes Grolsch importing to Miller

BY Jenna Duncan

MILWAUKEE, Wis. Anheuser-Busch announced that it no longer will exclusively hold the rights to import Grolsch beers in the U.S. The company said it has agreed to a deal allowing rival Miller Brewing Co. to handle Grolsch for an undisclosed amount of money.

This change comes after Miller’s European parent company, SABMiller, acquired the owner of the Grolsch beers brand, Royal Grolsch NV, in February. The distribution deal is expected to close by Aug. 1. Financial details have not been released.

Milwaukee-based Miller will take over as importer of the complete Grolsch brand line-up.

“The time is right to end our importation of these brands,” Anheuser-Busch’s vice president of marketing, David Peacock. “It is important that our wholesalers who transition these brands are able to protect their investments. This agreement includes provisions for our distributors that will compensate them appropriately.”

Grolsch now will be granted access to Miller’s some 450 distributors. The distributors will be given the chance to stock the Dutch beer in their stores.

Anheuser-Busch is the brewer of Budweiser and Bud Light and leads the American domestic market in beer sales.

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Gurkan appointed Campbell’s vp of development

BY Alaric DeArment

CAMDEN, N.J. Campbell Soup Co. has appointed Tarkan Gurkan as its vice president of corporate development.

Gurkan joins Campbell after 14 years in the food industry business, including seven years with Lehman Brothers, four years with Nabisco Holdings Corporation and three years with Pepsi-Cola Company. He previously worked for the Koc Group, a Turkish industrial company.

Gurkan earned his bachelor’s degree in engineering from Turkey’s Bogazici University and his master’s in business administration from Dartmouth College.

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