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Novartis’ Todd Hutsko talks with DSNTV about simplifying the pain aisle and going ‘beyond brands’ to drive growth

BY DSN STAFF

Novartis Consumer Health has set its sights on making the pain category easier to shop for consumers and helping retailers drive overall category growth through its “beyond the brands” strategy. To discuss these initiatives and more, DSNTV recently interviewed Todd Hutsko of Novartis Consumer Health.

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JAMA: Low-income families with high cost-share levels most likely to forego a child’s asthma treatment

BY Michael Johnsen

CHICAGO — According to a report published Monday by JAMA Pediatrics, cost-related barriers to care among children with asthma are concentrated among low-income families with higher cost-sharing levels. And while the Affordable Care Act’s low-income subsidies may reduce these barriers for many families, millions of dependents for whom employer-sponsored family coverage is unaffordable could remain at risk for cost-related problems because of ACA subsidy eligibility rules, the report concluded. 

Overall, 15.6% of parents borrowed money or cut back on necessities to pay for their children’s asthma care, the report noted. 

After adjustment, parents at or below 250% of the federal poverty level with lower vs. higher cost-sharing levels were less likely to delay or avoid taking their children to a physician’s office visit (3.8% vs 31.6%) and the emergency department (1.2% vs 19.4%) because of cost. Higher-income parents and those whose children were receiving public subsidies (e.g., Medicaid, CHIP) also were less likely to forego their children’s care than parents at or below 250% of the FPL with higher cost-sharing levels. 

"We found that delaying and avoiding health care because of costs was concentrated among commercially insured children with higher levels of cost sharing and household incomes at or less than 250% of the FPL," researchers noted. "The ACA will expand cost-sharing subsidies to families with incomes at or below 250% of the FPL, which could reduce cost-related barriers to care, especially for families with children with chronic conditions like asthma and living in states with lower income eligibility limits for CHIP. For families at 200% to 250% of the FPL, however, these cost-sharing subsidies will be modest," they added. "Moreover, because of a family glitch, these subsidies will not be available to millions of dependents for whom employer-sponsored family coverage could be unaffordable. Work is needed to evaluate the effects of the ACA and potential unintended gaps in subsidy access to inform ongoing policy refinements."

Studies examining the effects of expanding subsidized coverage to poor children, such as through Medicaid or CHIP, have found improvements in access to care. According to the researchers, one recent study of commercially insured children with asthma found that higher cost-sharing for drugs was associated with modest reductions in the use of medication and increases in asthma-related hospitalizations for older children. However, limited evidence exists on responses to cost sharing for care other than drugs and on variations across income levels to inform low-income subsidies mandated by the ACA.

 

 

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Former P&G vice chairman Dimitri Panayotopoulos joins Boston Consulting Group

BY Antoinette Alexander

BOSTON — The Boston Consulting Group has tapped former Procter & Gamble vice chairman Dimitri Panayotopoulos to serve as a senior adviser in its consumer practice.

In his 37 years at P&G, Panayotopoulos was a cornerstone of the company’s global success and earned a reputation for relentlessly pushing boundaries. As vice chair of global business units and, more recently, the adviser to the chairman and CEO, Panayotopoulos helped the company focus on breakthrough ideas, speed to market and large-scale transformation across all businesses.

"We are extremely excited to bring Dimitri on board as a senior adviser," said Tom Lutz, a BCG senior partner and global leader of the firm’s consumer practice. "His experience in driving revenue and profit growth in an array of businesses and in building brand leadership around the world will be a tremendous asset to our clients."

Panayotopoulos began his career at P&G in the company’s sales organization in the United Kingdom. He continued to build experience across the advertising and marketing groups before moving on to various country manager positions. In his eight years in China, Panayotopoulos built the company’s business from disjointed franchises into a market leadership position in beauty products. He then managed P&G’s 110-country market-development organization in Central Eastern Europe, the Middle East and Africa, and spearheaded the creation of a unified approach to brands and businesses in those markets. After being named group president of Global Fabric Care in 2004, Panayotopoulos helped build Downy, Lenor and Gain into billion-dollar brands.

Panayotopoulos will be based in Amsterdam, but will support BCG case teams globally by sharing his expertise in innovation and go-to-market strategies. He also will lend his expertise on China, Africa and other emerging markets.

 

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