Tiger Balm sponsors Susan G. Komen Miami/Ft. Lauderdale Race for the Cure
HAYWARD, Calif. Prince of Peace Enterprises on Thursday announced its sponsorship of the 15th annual Susan G. Komen Miami/Ft. Lauderdale Race for the Cure under its Tiger Balm external analgesic brand.
“Tiger Balm stands with Susan G. Komen for the Cure in support of those who have been affected by breast cancer,” stated Kenneth Yeung, Prince of Peace president. “We are proud to sponsor the 15th anniversary of the Miami/Ft. Lauderdale race and to use our involvement to help raise awareness of this important cause among fans and users of Tiger Balm products.”
The Miami/Ft. Lauderdale Komen Affiliate’s service area covers Miami-Dade, Broward and Monroe counties. Up to 75% of the Affiliate’s net income goes toward funding grants to local hospitals, clinics and community organizations that provide breast health education and breast cancer screening and treatment programs for medically underserved women. The remaining net income supports the national Komen Grants Program, which funds groundbreaking breast cancer research, meritorious awards, and educational and scientific programs around the world.
Tiger Balm representatives will distribute free samples of Tiger Balm neck and shoulder rub and free workout towels featuring the Susan G. Komen and Tiger Balm logos at the race. Visitors also can receive free T-shirts with the Tiger Balm logo. Tiger Balm also is sponsoring a photo booth kiosk where individuals or groups can pose for free souvenir photos to mark the significance of the day.
Boogies be gone
NEW YORK Little Busy Bodies has brought to the market Achooz, a saline nose wipe aimed at adults, following its success with its for-kids version Boogie Wipes.
The saline solution is ideal for dissolving dried mucus, the company noted. Pictured here on a clip-strip, Little Busy Bodies’ pathway to success may mirror that of Airborne, as the line of kids and adult nasal wipes was developed by two moms.
Cub Foods addresses gluten allergies with diet management program
STILLWATER, Minn. Supervalu’s Cub Foods is looking to help customers with gluten sensitivity with the launch of a new, informative diet management program at its stores located in Minnesota, Illinois and Wisconsin.
Developed by Supervalu’s health-and-wellness team and dietitians, the program will roll out in phases over the next three months. The program will present in-store signage about gluten-free foods in Cub Foods stores — as well as in Supervalu’s family of other stores — and also will feature gluten-free shopping lists and guides. In addition to recipes, more extensive gluten-free shopping lists and snack and meal solutions will be available on the stores’ websites.
The new program builds on Supervalu’s Nutrition iQ program, an in-store nutrition ratings system to help customers identify healthy food choices.
“For people suffering from gluten intolerance, eating foods with gluten causes inflammation and damage to the lining of the small intestine, which can result in nutrients passing through the body without being absorbed. This may contribute to other health concerns, including malnutrition, some types of cancers and a variety of autoimmune diseases,” said Anthony Provenzano, Supervalu pharmacy director of clinical programs. “As a whole, the U.S. population is seeing an uptick in gluten intolerance, and there are many more people who have it — but don’t know it. This program is designed to help people manage a gluten-free diet and hopefully encourage others to seek advice from a healthcare professional about a possible sensitivity to gluten.”