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Tidy Cats launches funny PSA to promote new litter

BY Gina Acosta

ST. LOUIS — Leading kitty litter brand Tidy Cats is launching new and improved versions of its pets products with a little dose of feline humor.

The brand is rolling out a digital campaign that aims to combat the effects of "Stank Face," the universal expression of disgust caused by litter box odor that indiscriminately strikes cat lovers, their friends and family alike. The brand is launching the campaign to promote a reformulation of Tidy Cats cat litter, which now features TidyLock Protection that locks away the odors that can lead to Stank Face.

Tidy Cats partnered with actress and cat-lover Angela Kinsey to create a comedic public service announcement to educate consumers on the devastating effects of Stank Face and offer hope that there is a cure available with Tidy Cats brand litters featuring TidyLock Protection.

"Stank Face is a horrible condition from which no cat owner, their friends nor family should have to suffer," said Kinsey. "As a cat-lover and an actress, I know the value of having a stank-free litter box, as well as the importance of having control over my face. Now, thanks to Tidy Cats with TidyLock Protection, I can live a Stank Face-free life."

The new and improved Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters now feature TidyLock Protection, which better absorbs liquids and features an improved deodorizing system that helps neutralize odors to stop litter box stank.

The Tidy Cats Stank Face campaign includes TV, print and digital advertising elements. Additionally, Tidy Cats is partnering with social media influencers Bunny Meyers, Cole & Marmalade, Big Daws, Eh Bee Family, Anna Akana and Tessa Violet on YouTube, Facebook, Twitter and Instagram to further shed light on the issue of Stank Face and share their experiences using new Tidy Cats with TidyLock Protection cat litter.

TidyLock Protection is available now in Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters at retailers nationwide.

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Snyder’s of Hanover goes peanut-free

BY Gina Acosta

HANOVER, Pa. — Just in time for back to school, Snyder's of Hanover has transitioned its main pretzel bakery to a peanut-free production facility to accommodate consumer demand for snacks free of the allergen.

"Snyder's of Hanover pretzels have always been a great snacking option for families with kids because they're baked, wholesome and delicious," said Rod Troni, CMO for Snyder's-Lance. "Now that our bakeries are peanut-free facilities, it makes pretzels an even better choice, especially for kids with peanut allergies.  They provide families with a great snack alternative for school, home or anywhere with friends."

According to Food Allergy Research and Education, approximately 3 million people report allergies to peanuts and tree nuts, and the number of children living with peanut allergies appears to have tripled between 1997 and 2008. The rise in nut allergies among America's children has led some schools to eliminate their use of peanut products altogether and discourage children without peanut allergies from bringing peanut products to school.

"It's important to note that most of our Snyder's of Hanover® products already did not contain nuts," said Troni. "But we took the extra step of turning our facility peanut-free to eliminate the chances of cross-contamination."

Snyder's of Hanover pretzels made in any of the company's peanut-free facilities will have packaging clearly marked with a peanut-free icon and allergen information. Many of the products, including favorites such as Pretzel Minis, Pretzel Sticks, Pretzel Snaps and Pretzel Rods already display the new allergen information and are on shelves now. Remaining products with updated graphics will be on store shelves by the end of the year.

 

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Lay’s gives consumers a passport to global flavors

BY Gina Acosta

PLANO, Texas, July 18, 2016 /PRNewswire/ — America's leading snack chip brand is expanding its portfolio to include flavors that reflect consumers' increasingly global palates.

Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, is bringing some of the top flavors from around the world – Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki and Indian Tikka Masala – to chip form.

"This summer, all eyes will be on the global stage, reminding us of our desire to travel and explore the world.  While most of us can't just hop on a plane, all of us can travel through our taste buds," said Jeannie Cho, vice president of Frito-Lay marketing. "The Passport to Flavor program invites consumers to try four delicious new global flavors, while also giving them a chance to win a variety a different trips and travel-related prizes."

According to a recent Mintel study, three out of five people feel they have become more adventurous when it comes to trying ethnic cuisines. The Lay's brand is offering consumers the opportunity to see the places that inspired the flavors themselves. 

The new flavors include:

• Brazilian Picanha – the potato chip captures the flavor of Picanha, the finest cut of Brazilian steak, which is skewer-grilled with coarse salt to lock in flavor with a mix of chimichurri sauce
• Chinese Szechuan Chicken – The regional Sichuan Pepper is where takeout favorite Szechuan Chicken gets its name. The potato chip embodies the dish with the tongue-tingling sensation of "málà"
• Greek Tzatziki – Made up of a mix of dill, garlic and other unique spices added to yogurt, Tzatziki is a Mediterranean classic
• Indian Tikka Masala – Packed with flavorful spices like turmeric and cumin, the tomato-based dish Tikka Masala is a fixture in global cuisine

Consumers can find all four international flavors at retailers nationwide beginning July 25.

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