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Tide’s Professional line remains eco-friendly, effective

BY Allison Cerra

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G’s Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.

“Tide was first introduced to consumers in 1946, and since then, we’ve continued to make great improvements with proprietary technology to ensure we provide the high-volume professional laundry community the most effective and safe products possible,” said Eric Hetrick, P&G Professional North America commercial director. “For more than a quarter century, Tide has been providing professionals in the on-premise laundry setting an effective linen-cleaning system that is designed to be safe, operate with a noncaustic, near-neutral pH formula and is completely phosphate-free. Because even back then, we knew it was important to be environmentally conscious, while providing a formulation gentle enough for employees handling industrial-sized laundry loads and producing soft linens that customers desire.”

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Fresh Express introduces new varieties to salad kits

BY Allison Cerra

CINCINNATI Chiquita’s Fresh Express brand is expanding to offer consumers more convenient and nutritious meal options.

Fresh Express salad kits offer ready-to-serve, flavorful salads that are great for the whole family to enjoy, and the line now features six new flavors, including house ranch, house Italian, chicken caesar, chicken taco and limited-edition pear gorgonzola and strawberry fields kits.

"Continuously developing new, fresh and flavorful salad meals for our consumers is at the core of our mission at Fresh Express," said Brian Kocher, president of Chiquita North America. "Whether it’s a classic caesar or our new delicately sweet-flavored, limited-time-only strawberry fields kit, Fresh Express is providing consumers what they want most –– fresh, delicious salad meals ready in seconds."

Fresh Express salad kits are available in the grocery aisle.

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Atkins Nutritionals expands three lines with new offerings

BY Allison Cerra

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.

"We constantly listen to our customers so we can bring them the best-tasting bars and snacks, without the added sugars and extra carbs. The concept of a low-carb cookie tested extremely well with Atkins followers and weight-conscious consumers," said Atkins CEO Monty Sharma. "Our new products will help people manage their weight without sacrificing great taste, enabling them to enjoy Atkins as a healthy lifestyle."

 

New Atkins products include:

  • Advantage — coconut almond delight bar (SRP $6.99 for a five-pack) and chocolate chip cookie dough bar (SRP $9.49 for a five-pack);
  • Day Break — chocolate hazelnut bar (SRP $6.49 for a five-pack); and
  • Endulge — chewy peanut butter cookie (SRP $5.99 for a five-pack) and double chocolate chunk cookie (SRP $5.99 for a five-pack).

 

The new flavors will be available online and in stores nationwide Oct. 31.

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