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Tide’s Professional line remains eco-friendly, effective

BY Allison Cerra

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G’s Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.

“Tide was first introduced to consumers in 1946, and since then, we’ve continued to make great improvements with proprietary technology to ensure we provide the high-volume professional laundry community the most effective and safe products possible,” said Eric Hetrick, P&G Professional North America commercial director. “For more than a quarter century, Tide has been providing professionals in the on-premise laundry setting an effective linen-cleaning system that is designed to be safe, operate with a noncaustic, near-neutral pH formula and is completely phosphate-free. Because even back then, we knew it was important to be environmentally conscious, while providing a formulation gentle enough for employees handling industrial-sized laundry loads and producing soft linens that customers desire.”

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P&G unveils eco-friendly initiatives for sustainability vision

BY Antoinette Alexander

CINCINNATI Procter & Gamble has implemented a succession of sustainability efforts, and on Monday that commitment continued with the announcement of a new long-term sustainability vision and a set of 10-year goals.

"What is important is that we don’t treat environmental sustainability as something different from our base business. When we operate sustainably, we earn gratitude and trust that lead to opportunity, partnership and growth, which, in turn, help us touch and improve even more lives," said Bob McDonald, chairman, president and CEO of P&G, during a webcast on Monday to discuss the company’s "New Vision for Sustainability."

This new vision, which was developed over the course of a year, includes powering its plants with 100% renewable energy, using 100% renewable or recyclable materials for all products and packaging, having zero consumer and manufacturing waste go to landfills and designing products that maximize the conservation of resources, McDonald said.

"Our vision will be fully integrated into P&G’s business and processes. We know we can’t single-handedly solve all of the issues on our own. We will need to continue to collaborate with our suppliers, consumers, retailers and in our industry," McDonald said. "No one company has all of the answers, but we need to be part of the solution."

Added Len Sauers, VP global sustainability for P&G, "The new vision that Bob just mentioned is a continuation of our sustainability journey and, in fact, we’ve already been working against many of the key pillars."

Sauers noted that P&G has, for example, already installed solar panels in a number of its manufacturing facilities in California and Italy and will be installing more this winter, and has announced plans to use renewable, sustainable, sugarcane-derived plastic on select packaging of its Pantene Pro-V, CoverGirl and Max Factor brands beginning next year.

 

By 2020, P&G is looking to achieve several goals as part of its ongoing commitment to sustainability. The 10-year goals for products include:

  • Replacing 25% of its petroleum-derived raw material with renewable materials that are sustainably sourced;
  • Driving 70% of washing machine loads to be done in cold water;
  • Reducing packaging by 20%; and
  • Conducting pilot studies to understand how to eliminate landfill or dump and consumer solid waste.

The 10-year goals for operations include:

  • Reducing manufacturing waste;
  • Powering its operations with 30% renewable energy; and
  • Truck transportation reduction.

 

The company will report its progress against these goals annually in its sustainability report.

To help P&G deliver on its goals and ensure it is incorporating the best insight and research, P&G has inked a three-year agreement with the World Wildlife Fund U.S. Under the partnership, WWF and P&G will work together on renewable materials and sourcing, packaging, energy and water, and on-the-ground conservation efforts.

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Seasonal innovation helps sweeten holiday sales pot

BY Barbara White-Sax

Seasonal candy is a big part of the confectionery category, accounting for one-quarter of the candy category’s $30 billion in annual sales.

The National Confectioners Association expected Halloween candy sales to reach $2.2 billion this year, an increase of 0.8% over last year, and Christmas candy sales to reach $1.4 billion, up 1.4% from 2009.

Drug store retailers felt the effects of the economy in the candy aisles last year. “Chocolate sales were down 4.2% in drug stores for Halloween, but non chocolate sales were up 5%,” said Jenn Ellek, an NCA spokeswoman. “That suggests that consumers were looking for the value buy.” Retailers who offer more value goods will be winners this Halloween season—whether it’s value-priced nonchocolate or discounted chocolate candy.

Leading candy segments

*In millions; total across U.S. food, drug and mass (excluding Walmart) for the 52 weeks ended Aug. 8Source: Infoscan Reviews, SymphonyIRI Group
SEGMENT SALES* %CHG
Chocolate candy box/bag/bar > 3.5 oz. $2,083.94 4.21%
Chocolate candy box/bag/bar < 3.5 oz. 1,048.99 10.84
Nonchocolate chewy candy 903.38 6.89
Chocolate candy, snack size 620.69 3.07
Novelty nonchocolate candy 266.84 1.77
Breath freshener 266.01 -1.01
Hard sugar candy/pkg & roll candy 226.21 2.13
Licorice box/bag 225.57 3.13
Gift box chocolates 222.95 -1.22
Plain mints 144.48 5.65

Chocolate is a bigger part of the Christmas holiday picture, with individually wrapped chocolates and boxed chocolates seeing some of the biggest sales spikes in the year. Novelty candies also have a starring role as stocking stuffers. Thom Blischok, global president of innovation and strategy at SymphonyIRI Group, expected candy to have a big role in gift-giving this holiday season. “It’s been a great year for candy innovation, and consumers will spend on personal treats and affordable stocking stuffers,” he said. “Retailers should be pushing those products.”

Ellek said that the drug channel consistently merchandises the category well—a crucial strategy to boosting sales. “The drug channel does a stellar job with merchandising; it’s a real strength in the market,” Ellek said.

KoKo’s Confectionery and Novelty, which continues to expand its seasonal lineup, offers retailers shelf displays, peg spaces, clip strip aisle additions and free-standing shippers to maximize exposure and impulse purchases. This year, the company’s key novelties are a Christmas candy song card, candy puzzle bracelets and Rudolf ornament tins. The company already has sold out of its gingerbread houses, string pops and Glo Popcifier items. “The Glo Popcifier flies off the shelf,” said Angie Baer, product development manager at KoKo. “Light-up lollipops are a continuous hit in the marketplace.”

Blischok credited Mars with bringing steady innovation to the category. M&M’s pretzel chocolate and cherry cordial varieties, and Santa’s Lil’ Elf chocolate candy dispensers, are expected to be strong sellers this holiday season. Dove Promises Silky Snowflakes, which feature a snowflake design embedded in each chocolate, and the company’s Mixed Heritage Tins, which feature 4 oz. of fun-sized M&M’s, Snickers Minis and Twix Minis, also are key holiday products.

Jelly Belly also has a variety of novelty items that have appeal for the holidays. “The new Jelly Belly crayons will be popular all year, and we are forecasting a sales spike at Christmas since this item also makes a great stocking stuffer,” said Rob Swaigen, VP marketing at Jelly Belly Candy.

Swaigen said seasonal candy should have life after Dec. 25. “We like to offer items that are popular and relevant year-round that also have special appeal for the holidays. New Jelly Belly Cocktail Classics make a perfect holiday gift, party favor and New Year’s celebration treat,” he said.

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