CENTER STORE

Tide introduces new Tide Stain Release

BY Allison Cerra

CINCINNATI A popular laundry detergent brand has rolled out a new laundry additive that helps fight tough stains.

Tide Stain Release delivers a one-two punch designed to help lift stains then prevent them from reattaching to other items of clothing during the wash cycle. The product has been tested to help remove such tough fresh and dry stains as grass, ketchup and grease. Tide Stain Release offers additional ingredients, that when delivered in addition to detergent, offer boosted cleaning.

Tide Stain Release comes in three forms: powder, liquid and a convenient single Duo Pac that contains a liquid/powder combination and can be dropped right into your washing machine.

Tide Stain Release will be available nationwide beginning in August 2009. Suggested retail prices range from $3.99 for a 10-count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder.

“Tide’s goal in entering the in wash booster category was to create a laundry additive that lived up to the Tide standard of clean — even on the toughest stains,” said Suzanne Watson, associate marketing director, P&G Fabric Care. “With Tide Stain Release, kids can be kids and mom has a partner in the fight against stains.”

For more information about Tide Stain Release, please visit www.tidestainrelease.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Survey: Americans seek simpler solutions to interpreting the nutrition facts panel, identifying healthy foods

BY Allison Cerra

SCARBOROUGH, Maine A new survey from Guiding Stars, the world’s first storewide nutrition navigation system, found that two-thirds (67%) of Americans are only somewhat confident, at best, they can select healthy foods from the Nutrition Facts Panel.

While nutrition is top-of-mind for many Americans, many are not using the Nutrition Facts Panel to its full potential. In fact, the survey found that 74% of people find the Nutrition Facts Panel to be either “exhausting to read” (28%), “difficult to understand” (24%), “not helpful” (11%) or “something to ignore” (11%). While the Nutrition Facts Panel is essential to help shoppers identify the nutrients in packaged foods, many Americans seek easier-to-use tools that can help them quickly identify nutritious options.

According to the survey, 1-in-4 Americans would prefer a good-better-best rating of nutritional value, in their supermarket. Guiding Stars’ nutrition navigation system rates each food item with zero-to-three stars based on the nutrition value obtained from the Nutrition Facts Panel. It eliminates the need to compare every food item in the store, serving as a simple, easy-to-understand tool to help shoppers quickly identify more nutritious foods as they shop, the company said.

The system credits all edible foods based on the presence of vitamins, minerals, dietary fiber and whole grains, and debits for the presence of trans fat, saturated fats, cholesterol, added sugars and added sodium. Food items are then awarded zero, one, two or three stars ¬ one star means good nutritional value; two stars, better nutritional value; and three stars, the best nutritional value.

“Our research shows that there’s a need in the marketplace for a simpler solution to help identify healthier food choices,” said John Eldredge, director of brand and business development at Guiding Stars Licensing Co. “Guiding Stars offers this solution by interpreting the Nutrition Facts Panel to help shoppers more easily identify foods that offer the most nutrition for the calories, and make it easier than ever to maintain a healthy lifestyle.”

The Guiding Stars system was first implemented in select grocery stores in September 2006. The Guiding Stars program is now on shelf tags and signage in grocery stores throughout the East Coast and recently launched the first nutrition navigation system in a public school and college.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Unilever Products qualify for Smart Choices Program

BY Anna Mcgrath

ENGLEWOOD CLIFFS, N.J. Unilever, one of the world’s largest consumer products companies, announced several of its food and beverage brands have qualified for the Smart Choices Program, a voluntary front-of-pack nutrition labeling system developed by a group of scientists, academicians, health and research organizations, food and beverage manufacturers and retailers, to encourage healthy eating.

“We’re excited and proud to be taking a leading role with other industry members in helping to improve public health across the United States,” said John LeBoutillier, Unilever’s SVP of Foods U.S. “The power of the Smart Choices Program is its basis in collaborative industry development, built on consensus science and its ongoing ability to be flexible and adaptable as nutrition science evolves. This new front-of-pack nutrition labeling system aligns with Unilever’s vitality mission of helping people feel good, look good and get more out of life and will help consumers quickly identify foods and beverages that fit within their daily calorie needs simply by looking for the ‘check’ on the front of product packages.”

Smart Choices Program products feature a “check mark” logo and calorie information to show that they have met the program’s strict nutritional criteria. Qualifying Unilever brand products include such items as Bertolli, Skippy, Breyers and Popsicle.

KelloggsDRSNhttp://www.centerstoregrowth.com

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?