News

Tide introduces detergent for sports apparel

BY Rebecca Haughey

TORONTO – Tide has introduced Tide plus Febreze Freshness Sport, a new detergent designed to remove tough stains and odors from sports apparel.

"In a recent survey commissioned by Tide, two-thirds of Canadians surveyed said sweat stains and smell were the most difficult challenges they faces when cleaning their active wear — even over hard-to-remove stains like grass," said Gord Meyer, marketing director for P&G Canada.

Tide plus Febreze Freshness Sport leaves active wear smelling fresh, eliminating the need to purchase specialty products or launder active wear separately. Additionally, the detergent uses technology that releases freshness as athletes move.

Tide’s survey also revealed that 40% of Canadian adults are active three or more times per week. To celebrate these everyday athletes, Tide Sport and KidSport Canada are partnering to encourage Canadians to stay active by donating 4,000 bottles of Tide plus Febreze Freshness Sport to families across the country.

Tide plus Febreze Freshness Sport will be available nationwide in Canada for the suggested retail price of $8.99 for 30 loads and $15.99 for 60 loads, respectively.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Reports: Cerberus reportedly seeking financing for Supervalu deal

BY Antoinette Alexander

NEW YORK — Cerberus Capital Management, which owns Albertsons LLC, may be looking to reunite the stores as it has reportedly emerged as a possible suitor to acquire all or part of Supervalu, according to published reports. 

Cerberus is reportedly seeking $4 billion to $5 billion in debt financing from banks and is looking at investing equity of $800 million to $900 million, a person familiar with the matter reportedly said, although the source cautioned that the figures could change, according to reports.

Supervalu has been pursuing a sale since this summer.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Bartell offers rewards for healthy choices

BY Alaric DeArment

SEATTLE — Bartell is partnering with a Seattle-based online rewards program to encourage customers to make healthy lifestyle choices, the retail pharmacy chain said Tuesday.

Bartell’s, also based in Seattle, said customers participating in its partnership with EveryMove would earn rewards for such activities as walking, running and visits to the gym. Rewards include Bartell’s gift cards.

"Bartell Drugs shares our vision of rewarding customers committed to making healthy lifestyle choices," EveryMove CEO Russell Benaroya said. "Together, we are offering a new and personalized tool that provides customers with additional incentives to achieve their fitness goals."


Interested in this topic? Sign up for our weekly DSN Collaborative Care e-newsletter. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?