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Tide encourages NFL fans to show their colors

BY Allison Cerra

CINCINNATI — Tide is celebrating its continued partnership with the National Football League with its "Show Us Your Colors" campaign.

As part of the campaign, Tide will release a series of documentary-style videos called "Evolution of Colors." The videos, which were created in conjunction with NFL Films, tell the story behind the colors of each NFL team and how the colors became what they are today. A video will be created for each of the 32 teams and they will be gradually released throughout the season on Tide.com and NFL.com. This video series will kick off at the beginning of the regular season.

In addition to the videos, the partnership between Tide and the NFL also will be brought to life via other marketing channels, including advertising and packaging. New Tide commercials, focusing on the intense devotion that fans feel for their teams and the theme of "They’re Not Just Colors," will begin airing nationally on Sept. 5. Tide also will be offering special NFL-themed packaging, featuring a wide range of teams, fans and players. Towards the end of September, New Orleans Saints quarterback Drew Brees will be highlighted on the Tide with Febreze Freshness Sport Victory Fresh bottles. Additionally, specially designed bottles of Tide Original featuring team logos will be released in select markets and retailers.

"NFL fans are life long fans, sporting their team’s colors and cheering them on from as early as they can remember," said Alex Keith, VP fabrice care for Procter & Gamble’s North America division. "We’re excited to give them the opportunity to celebrate this dedication in a variety of ways all season long while also showing them that Tide can help keep their team’s colors as vibrant as their passion."

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American BioTech Supply donates refrigerators to Denver Health

BY Alaric DeArment

DENVER — A safety-net healthcare organization in Colorado got a donation of four new vaccine refrigerators at the end of a recent trade show there.

Summerville, S.C.-based American BioTech Supply announced the donation to Denver Health at the conclusion of the 2012 National Association of Chain Drug Stores’ Pharmacy & Technology Conference, which took place in Denver from Aug. 26 to 28. Denver Health provides healthcare services to 25% of all Denver residents, or about 150,000 people, and the organization serves one-in-three children in the city.

ABS president Greg Deutschmann presented the refractors to Denver Health outpatient pharmacy director Jason Atlas and assistant director of outpatient pharmacy Shelia Beurket.


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Cesar launches Savory Delights

BY Allison Cerra

FRANKLIN, Tenn. — Cesar has launched new canine meals that feature ingredient combinations and unique toppings.

The new Savory Delights lineup includes such flavors as: filet mignon flavor with bacon and potato; porterhouse steak flavor with peas and carrots; rosemary chicken flavor with spring vegetables; ham and egg flavor with bacon and potato; and rotisserie chicken flavor with bacon and cheese. As part of the launch, Cesar is hosting a weeklong Twitter event called "the #sharethejoy 10,000 Savory Delights Twitter giveaway." Starting Sept. 5, for each tweet that shares why dog owners love their four-legged family member so much and includes the hashtag #sharethejoy in their message to Cesar’s Twitter handle, @CesarCuisine, Cesar said it will send each participating tweeter two complimentary Savory Delights meals.

"At Cesar, we are committed to making every meal a one-of-a-kind dining experience for the dogs we love," said Denise Truelove, brand manager for Cesar Canine Cuisine. "We know dog lovers want to provide the very best for their canine companions, and with the launch of new Savory Delights, we wanted to provide a different option for mealtime along with a chance to share the joy with fellow dog lovers via our exciting Twitter giveaway of 10,000 meals."

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