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Tic Tac’s website asks visitors to vote for favorite ‘Tic Tac Moment’

BY Adam Kraemer

NEW YORK Tic Tac’s latest contest, in which consumers were asked to submit a 30-second video to the Tic Tac Web site, has entered its second stage as the public can now vote on a favorite clip.

Visitors to www.Miterntainment.com can view more than 45 “Tic Tac Moment” entries—the company describes a “Tic Tac Moment” as a feeling of joy, exhilaration, refreshment or something similar produced as a result of consuming a Tic Tac mint—and vote before July 3 to pick 16 semifinalists.

A panel of judges will then choose the winners. The grand-prize winner will receive $10,000 and the first-prize winner will earn a $1,500 Best Buy gift card.

Tic Tac kicked off the promotion in April with in-store displays and free in-store “Mintertainment” guides, which featured manufacturer coupons and a T2 All Access card, which offered discounts on restaurants, movie rentals and snacks, according to reports.

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Dibs releases single-serving bite-sized ice cream snacks in a bag

BY Jenna Duncan

OAKLAND, Calif. For added portability and ease in snacking, Dibs has released its chocolate-shelled ice cream snacks in single-serving bags, the company said.

“Today’s snackers lead fast-paced lives,” Jennifer Eiseman, Dibs Brand Snacks brand manager said in a statement released to media. “In this new portable format, what’s not to love? Dibs Snack Bag is the perfect solution for that irresistible craving around the clock.”

Dibs Bite-Sized Ice Cream Snack Bags come in boxes of 10 and are available grocery and retail stores across the United States. They come in two flavors: Nestle Crunch and vanilla and boxes retail for $4.99 to $5.99.

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Coca-Cola Enterprises plans to use hybrid delivery trucks

BY Jenna Duncan

Coca-Cola Enterprises has announced its plans to add hybrid electric trucks to its fleet. With the additional of 142 hybrid-electric vehicles, the company will have the largest fleet of trucks of that type in North America.

Coca-Cola said adding the vehicles is part of its energy conservation plan. It will bring the delivery trucks to its operations in the United States and Canada following additions to the Midwest Coca-Cola Bottling Co. facility to be completed in August.

John Brock, chief executive officer of Coca-Cola Enterprises, said the vehicles, and other energy saving efforts, will benefit the environment and display good business practices.

Coca-Cola has also stated that its hybrid electric trucks are the largest to meet the industry in North America. Each truck costs about $85,000, much more than traditional delivery trucks. But the company seems optimistic; it said that the new hybrid electric trucks use 32 percent less fuel produce 37 percent less emissions, which should balance the cost difference eventually.

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