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Tic Tac’s website asks visitors to vote for favorite ‘Tic Tac Moment’

BY Adam Kraemer

NEW YORK Tic Tac’s latest contest, in which consumers were asked to submit a 30-second video to the Tic Tac Web site, has entered its second stage as the public can now vote on a favorite clip.

Visitors to www.Miterntainment.com can view more than 45 “Tic Tac Moment” entries—the company describes a “Tic Tac Moment” as a feeling of joy, exhilaration, refreshment or something similar produced as a result of consuming a Tic Tac mint—and vote before July 3 to pick 16 semifinalists.

A panel of judges will then choose the winners. The grand-prize winner will receive $10,000 and the first-prize winner will earn a $1,500 Best Buy gift card.

Tic Tac kicked off the promotion in April with in-store displays and free in-store “Mintertainment” guides, which featured manufacturer coupons and a T2 All Access card, which offered discounts on restaurants, movie rentals and snacks, according to reports.

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Dibs releases single-serving bite-sized ice cream snacks in a bag

BY Jenna Duncan

OAKLAND, Calif. For added portability and ease in snacking, Dibs has released its chocolate-shelled ice cream snacks in single-serving bags, the company said.

“Today’s snackers lead fast-paced lives,” Jennifer Eiseman, Dibs Brand Snacks brand manager said in a statement released to media. “In this new portable format, what’s not to love? Dibs Snack Bag is the perfect solution for that irresistible craving around the clock.”

Dibs Bite-Sized Ice Cream Snack Bags come in boxes of 10 and are available grocery and retail stores across the United States. They come in two flavors: Nestle Crunch and vanilla and boxes retail for $4.99 to $5.99.

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Capri Sun initiates eventful, multi-city summer tour

BY Jenna Duncan

NORTHFIELD, Ill. Capri Sun has set out to tour about a dozen cities in 10 states to provide free samples at events, and promote its updated Web site.

The Capri Sun “Respect the Pouch” tour includes activities for children like a climbing wall, games tent and a green screen with sports backdrops. There are also BMX bike, in-line skating, and skateboarding professional demonstrations on site. The tour also features a “Pouch Wars Arena” game area where children can participate in pouch stomping contests, like those featured in Capri Sun’s TV spots.

On the Web site, www.RespectThePouch.com, children are invited to create their own, personalized pouch avatars and send Burp-O-Grams to friends. There is also a link to a contest with a grand prize jam session with the Naked Brothers Band from Nickelodeon.

The final stop on the “Respect the Pouch” Capri Sun summer tour is at Boardfest, August 30 through Sept. 1, in Huntington Beach, Calif.

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