CENTER STORE

Tic Tac looks to cool down breath this summer

BY Allison Cerra

SOMERSET, N.J. — Tic Tac is kicking off summer with two new mint flavors.

New wild cherry and peach fusion Tic Tac mints are being supported with the brand’s Shake It Up summer campaign on Twitter, which includes a series of sweepstakes and more.

"With the new summer flavors, we hope to inspire consumers to change up their everyday routine and energize their summer," said Noah Szporn, category manager for Tic Tac mints at Ferrero U.S.A. "Sometimes everyone feels like they’re stuck in a rut, and our fun summer Shake It Up campaign is all about helping consumers break out of the mundane."

Wild cherry and peach fusion Tic Tac mints will be available at select drug, grocery and convenience stores.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Mars Chocolate updates portfolio

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

Mars Chocolate recently sweetened up the ice cream aisle with new DoveBar peanut butter swirl ice cream with milk chocolate. The ice cream bar, which now is available in stores, retails for $4.09 per three-pack.

Mars Chocolate also said it recently reformulated its 3 Musketeers bar to feature a richer chocolate taste. The company will communicate the updated taste with a marketing approach that includes advertising, social media, coupons and in-store support. The updated 3 Musketeers chocolate made its debut last month.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

New energy brand melts in your mouth

BY Allison Cerra

NEW YORK — "A new way to do energy" has hit the market.

Sheets — a brand co-developed by basketball star LeBron James, along with PureBrands CEO Warren Struhl and co-founders Jesse Itzler and Maverick Carter — are individually wrapped, paper-thin dissolving strips that tout the same amount of caffeine as a cup of premium coffee in one small strip, which is about 100 mg, without containing any sugar or calories, the company said.

To highlight the debut of the brand, the company has launched a YouTube channel that features videos starring James and Amar’e Stoudemire, as well as Facebook and Twitter pages, asking fans to "Take a Sheet." The launch of Sheets initially will be supported by a $10 million marketing campaign leveraging athlete and celebrity involvement.

“Taking a Sheet is part of my pre-game and halftime ritual,” LeBron James said. “I’ve tried tons of other products in the past and none compare. Sheets are a smart and convenient way to get energy.”

Sheets currently offers two varieties, Cinnamon Rush and Berry Blast, and is available for purchase online in four- and 10-packs for $2.95 and $5.95, respectively, with a foray into major retailers expected in the coming months.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?