HEALTH

Tic Tac launches flavor-changing Mixers

BY David Salazar

SOMERSET, N.J. — Tic Tac recently rolled out a new addition to its line of mints — flavor-changing Tic Tac Mixers. The new sub-brand features two-flavored mints that will change flavors as they melt. 
 
“While the majority of the gum and mints category is focused on functional, breath-freshening benefits, we saw an opportunity to offer our consumers an unexpected surprise,” said Ferrero U.S.A’s Tic Tac category director Todd Midura said. “New Tic Tac Mixers mints may ultimately bring a little fun to our consumer’s day – it’s something new and different from the Tic Tac brand.” 
 
Tic Tac Mixers will be available in late June and will start with two flavors: cherry cola and peach lemonade.

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One introduces Vanish Hyperthin condoms

BY Michael Johnsen

BOSTON – One on Thursday announced the launch of Vanish Hyperthin condoms. An advancement in latex technology, Vanish is 35% thinner and made with a softer latex for a more comfortable intimate experience, the company stated.
 
Vanish was developed through a two-year collaborative process with customers, outreach organizations and health professionals. Participants provided feedback about various aspects of the product, from the name to the product itself.
 
"We invite people to work with us to discuss their opinions and concerns about sexual health, and we use that information to make better products," stated Davin Wedel, CEO for One. "Over the past few years, manufacturing technology has made it possible to produce thinner condoms, but customers have told us these products aren't always comfortable because the latex is more rigid and doesn't move well with the body. Vanish was designed to make you feel closer to your partner without compromising comfort or reliability."
 
Consumer response to Vanish has been extremely positive. In a recent survey of regular condom users who were provided samples of the product along with other leading ultra-thin condoms, Vanish was preferred by a margin of 4 to 1. The product topped the survey for thinnest condom, softest latex and most comfortable fit.
 
One Vanish Hyperthin condoms are now available online at select retailers and onecondoms.com.  

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HDMA strengthens government affairs team

BY Michael Johnsen

ARLINGTON, Va. — The Healthcare Distribution Management Association announced Thursday that Gary Riddle has joined the association as VP state government affairs and that it has promoted Kristen Freitas from senior director to VP federal government affairs. 
 
“Gary and Kristen have an extensive knowledge of pharmaceutical industry issues,” said HDMA president and CEO John Gray. “Their combined industry and association experience — along with a proven ability to build relationships with healthcare stakeholders and public officials — are an asset to HDMA and its distributor members.” 
 
In his position, Riddle will lead HDMA’s state government affairs activities, working closely with HDMA’s pharmaceutical distributor members to develop and implement strategies on state legislative and regulatory issues affecting the supply chain. 
 
Most recently, Riddle served as senior state government affairs manager for Eisai, where he directed advocacy efforts in the Greater Northeast and Mid-Atlantic regions. He also held government affairs positions at Schering-Plough and the American Society of Consultant Pharmacists. Additionally, Riddle served as a health legislative assistant for Sen. Chuck Robb, D-Va. 
 
He holds an MPA from The George Washington University and a BS in Health Administration from James Madison University. 
 
As HDMA’s senior director of federal government affairs, Freitas has been instrumental in building relationships on Capitol Hill that have contributed to the association’s recent legislative successes, including the passage of the Ensuring Patient Access and Effective Drug Enforcement Act of 2015 (H.R. 471) by the House of Representatives. In her new position, Freitas will continue to lead HDMA’s federal advocacy efforts on Capitol Hill along with managing HDMA’s PAC and other grassroots activities. 
 
Prior to joining HDMA, Freitas worked as manager, government affairs for PacifiCare Health Systems, and before that, for a specialty nursing association as well as the National Association for Chain Drug Stores. Prior to NACDS, she served as a director of outreach for former Rep. Dick Chrysler, R-Mich. 
 
Freitas holds a degree in International Relations from Michigan State University and an MPA from George Mason University.
 

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