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Tic Tac celebrates new campaign, partners with Dove Cameron

BY Gisselle Gaitan

Tic Tac has taken everything fans have come to know about its mints and repackaged them in the form of a gum. After launching earlier this year, the Parsippany, N.J.-based company announced the launch of a new campaign called Chew and Play.

The campaign is aimed towards providing consumers with a burst of confidence to go into any social situation to simply Chew and Play. To celebrate this initiative, the company partnered with “Liv and Maddie” and “Descendants” actress Dove Cameron, who also happens to be a big fan of the brand’s products.

“I’m a huge fan of Tic Tac and have been enjoying the mints both on-set and at home for years,” Cameron said. “Anyone who knows me will tell you that I’m also always chewing gum, which is why I was excited to join the brand in celebrating Tic Tac Gum. It gives me that burst of refreshment during my long days, whether I’m on set filming scenes, walking the red carpet and doing interviews, or getting ready to hang out with my friends.”

Each of the gum products contains a crunchy shell on the outside, a refreshing flavor on the inside and comes in the three flavors, freshmint, spearmint and cool watermelon.

“We love how passionate Tic Tac fans are, and we’ve been looking forward to giving them something new to chew on with Tic Tac Gum,” Todd Midura, vice president of marketing at Tic Tac North America, said. “All three flavors will give fans a burst of refreshment, so that they are ready for those everyday connections in same convenience they already love from the Tic Tac brand.”

The gum products can be purchased nationwide at mass, grocery, drug and convenience stores. Further product information can be found on the company’s website.

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Turkey Hill unveils fruit-infused bars, parfaits

BY Gisselle Gaitan

Turkey Hill is bringing dessert on a stick and in a cup to consumers. The Lancaster County, Pa.-based company has unveiled two new product innovations — its first in more than 10 years — that are sure to please those who have a sweet tooth.

The brand’s new Decadent Delights features treats blended with premium ice cream and an abundance of fruit to create a four-flavor selection of bars and three offerings of individual-serving parfaits.

“Ice cream is a treat, and that’s what Decadent Delights is meant to be. It’s made for people who are passionate about good food,” Turkey Hill president John Cox said. “Each flavor is brimming with fruit, which makes these an extra special treat for fans of fruit flavors.”

Each of Turkey Hill’s decadent delights offerings are packed with fruit, chocolate and premium ingredients, and come in several flavor options. The bars will come in — chocolate covered strawberry, coconut, tropical mango and cherry.

The parfaits are to feature ice cream swirled with ribbons of fruit puree topped with whipped topping and chocolate chips. The product will come in mixed berry, strawberry and lemon blueberry flavors.

Decadent Delights bars and parfaits are available for purchase in Pennsylvania, Maryland, Delaware, New Jersey and Washington D.C., in select locations. The products also will hit Kroger shelves in Michigan, Ohio, Alabama, Georgia, Kentucky, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.

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Arctic Zero intros low calorie, light ice cream line

BY Gisselle Gaitan

Arctic Zero, a brand that introduced its better-for-you ice cream offerings eight years ago, is expanding its portfolio with a new innovation. The San Diego-based company has unveiled its Arctic Zero light ice cream, which is made with real milk and cream and contains 280-to-360 calories per pint.

The brand’s latest offering is sweetened with cane sugar and does not contain sugar alcohols, corn syrup or other questionable sweeteners.

“We heard our consumers loud and clear — even with indulgence, clean ingredients matter,” Amit Pandhi, CEO of Arctic Zero, said. “Sweeteners are a significant issue of concern and conversation for consumers. Many of the lower calorie ice creams in the category use questionable sweeteners like sugar alcohols that can cause bloating and digestion issues. Arctic Zero light ice cream is naturally sweetened with cane sugar. We want people to feel good after indulging.”

Arctic Zero’s light ice cream will come in seven flavors, which include:

  • Cookies and cream features chocolate ice cream sandwich cookies mixed with vanilla ice cream in a 90-calorie serving;
  • Chocolate chunk contains chocolate ice cream blended with chocolate chunks from Italian chocolatiers and contains only 80 calories per serving;
  • Peanut butter and chocolate cookies is created with peanut butter light ice cream, chocolate cookies and swirled peanut butter;
  • Mint and chocolate cookie contains fudge-covered chocolate cookies and has 90 calories;
  • Vanilla bean is sprinkled with Madagascar vanilla beans and contains 70 calories per serving;
  • Cookie and brownie dough features vanilla light ice cream and has less than a third of the calories of similar offerings; and
  • Toffee crunch has vanilla light ice cream, caramel swirls, chunks of toffee and 90 calories.

“While many people — particularly those with dietary restrictions — love our original whey protein-based, lactose-free Arctic Zero frozen dessert, others were looking for something more indulgent with a taste and texture like premium ice cream. In the spirit of ‘no taste bud left behind’ we set out to create a revolutionary everyday indulgence — a low-calorie ice cream that delights and truly satisfies,” said Pandhi.

Arctic Zero’s light ice cream will be available at natural and traditional grocers beginning spring 2018, in colorful packaging. Further product information can be found on the company’s website and social media channels.

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