Thrill of the hunt: Mintel finds shoppers enjoy looking for discounts, bargains
CHICAGO — Searching for the best bargains has become pastime among shoppers, according to research conducted by Mintel Inspire.
According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they’re spending more time looking for sales, discounts and coupons, compared with last year; while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.
"It’s no longer enough to save money, shoppers want to have fun with the savings experience as well," Mintel Inspire managing editor Alexandra Smith said. "Consumers have come to expect reduced prices since the economic downturn, but retailers need to take that discounting a step further with promotions that engage and entertain."
Smith also said that while consumers presently are more open to try new products or venues, it’s the promotions that can entice them to purchase an item or visit a certain store.
"Allowing customers to choose the number and type of deals they receive, coupled with location-based offers will help reduce the potential for savings burnout," Smith noted.
Dove taps Rashida Jones for Make Friends with Your Hair campaign
ENGLEWOOD CLIFFS, N.J. — Dove has teamed up with actress Rashida Jones to launch the Make Friends with Your Hair campaign, which invites women to share their most unpredictable hair stories to help them end their frustration with unmanageable hair.
According to a recent Dove survey, 2-in-3 women said they have dry, unpredictable hair that has “a mind of its own.” To address this, Dove and Jones are asking women to enter the campaign by creating a video (up to 90 seconds) that shares their hair woes by telling a story, acting out a humorous scene or even singing an original song, which can be submitted via DoveHair.com/friends through Oct. 20. Three finalists will win a VIP trip to New York and a hair transformation by Dove celebrity stylist Mark Townsend. America then will have the opportunity to vote on DoveHair.com/friends and Dove’s Facebook page for their favorite finalist to star in a Dove Hair TV ad.
For those with dry, unpredictable hair, Dove said that its Nourishing Oil Care collection with weightless nutri-oils — a unique blend of natural almond, coconut and mineral oils — takes care of dry, rough and frizzy hair.
“Dove Hair is the expert in dry, damaged hair and understands the different kinds of hair issues women face every day,” Dove Hair Care marketing director David Rubin said. “Dove Hair is committed to helping women have beautiful hair.”
Giant Eagle, Allegra offer free allergy screenings
PITTSBURGH — Giant Eagle has joined forces with allergy medication Allegra to offer free in-store allergy screenings for patients ages 18 years and older.
The supermarket retailer said screenings would be held on Saturday at select stores in Ohio and Pennsylvania. The free screenings also were held earlier this month on Sept. 10 (stores across Maryland, Ohio, Pennsylvania and West Virginia) and Sept. 17 (stores across Ohio and Pennsylvania).
How the screening works: A small blood sample is collected by a simple fingerstick. The sample then is sent to a laboratory for analysis, which will test for the 10 most common allergens — milk, wheat, egg, cat dander, timothy grass, Bermuda grass, mountain cedar, ragweed, mold and dust mite.
Patients receive their results in the mail within three weeks, and those with positive results for any of the allergens indicated will receive a personalized allergy plan with action items to help alleviate symptoms, according to Giant Eagle’s website. Patients also are encouraged to share the results with their doctor to develop a treatment plan for allergy relief.