HEALTH

Three Sixty to give away 50,000 hangover-relief samples at college football game

BY Michael Johnsen

ATHENS, Ga. Three Sixty on Wednesday announced that it will hand out 50,000 two-pack trial samples of its newly released 360 OTC Hangover Relief on Sept. 1 in conjunction with the University of Georgia Bulldogs versus Oklahoma State University college football season opener.

“The company plans to give away over 500,000 samples from Sept. 1 [through] Oct. 31 at 10 major college football events,” stated Michelle Shearer, Three Sixty chief executive officer. “Our philosophy is to put our brand in the hand of our potential consumers and let the product speak for itself. We will be supplementing the sampling with a solid week of advertising in the Athens Flagpole College Magazine starting next Wednesday and circulate to 35,000 active students. We plan to purchase several 5-second spots during the game for reinforcement and we will be on the street filming live testimonials in HD Video in the clubs on Friday and Saturday night.”

Three Sixty will also be announcing a viral contest that will allow students to compete for the funniest video or cell phone clip surrounding the use of 360 OTC Hangover Relief and how it saved their situation. The winner of $100,000 in restricted shares of Three Sixty stock will be determined NASCAR Driver Jeremy Mayfield, Craftsman Truck Driver Tyler Walker, Luis Guzman (screen actor), Isurael Juarbe (producer) and Shearer. The winner will be announced Oct. 31.

Next week at a NASCAR race in California, Three Sixty will distribute an additional 50,000 sample packages.

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B&L, Alcon settle lawsuit over color scheme

BY Michael Johnsen

ROCHESTER, N.Y. Bausch & Lomb and Alcon Laboratories earlier this week settled the lawsuit recently filed by B&L concerning Alcon’s promotional claims about Bausch & Lomb’s ReNu MultiPlus multi-purpose disinfecting solution.

The suit centered on Alcon’s use of a color-coded chart showing differences in superficial punctate transient corneal staining profiles observed in Dr. Gary Andrasko’s research. To address Bausch & Lomb’s concern over the red-yellow color scheme of Dr. Andrasko’s corneal staining grid, Alcon has agreed to change the red-yellow color scheme used in its promotional materials.

The use of the color scheme in Alcon’s materials was not intended to communicate that the lens-solution combinations designated red or yellow meant danger or caution, and was not meant to suggest an increased risk of corneal infection.

In light of Alcon’s and B&L’s agreements, the lawsuit has been dismissed with prejudice, without any payment of damages from either party.

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Adams ranks high on Deloitte list

BY Michael Johnsen

Adams Respiratory Therapeutics ranked No. 7 in Deloitte & Touche’s Technology Fast 50 Program for New Jersey, a ranking of the 50 fastest growing technology, media, telecommunications and life sciences companies in the area, the company announced Monday.

“We are very proud to be recognized by Deloitte for achieving a revenue growth rate of 1,638 percent from 2002 to 2006,” commented Michael Valentino, chief executive officer of Adams, on the distinction. “It has been exhilarating to see the things we’ve done take hold. Our unique regulatory strategy for Mucinex coupled with our synergistic blend of consumer and professional marketing for the Mucinex brand helped fuel our phenomenal growth over the past five years. … We now market nine over-the-counter products with multiple new product introductions planned this fall. Additionally, we also plan to expand into the prescription respiratory market as early as 2008.”

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