HEALTH

Three Lansinoh products awarded Parent Tested Parent Approved Seals of Approval

BY Michael Johnsen

WASHINGTON — Lansinoh Laboratories on Tuesday announced that three of its products — Lansinoh HPA Lanolin, Lansinoh mOmma NaturalWave Nipple featuring the mOmma Feeding Bottle, and mOmma Spill-Proof Cup — have been awarded Parent Tested Parent Approved Seals of Approval by PTPA Media. 

“We are extremely honored to have the quality of our products recognized by the Parent Tested Parent Approved organization, on which so many parents depend for great product advice,” stated Kevin Vyse-Peacock, CEO of Lansinoh. “These awards represent Lansinoh’s expanded line of products that offer the best for breastfeeding moms and feeding products for baby from birth through 24 months.”

“Seeing the PTPA Winner’s Seal on a product package or web site helps consumers identify products that have been tested and recommended by other consumers. It’s like shopping with one’s best friend,” stated Sharon Vinderine, PTPA Media CEO.

HPA Lanolin is a medical-grade lanolin that soothes and provides protective relief for sore nipples. It is the No. 1 recommended sore nipple treatment by lactation consultants in the U.S., and since it contains no additives or preservatives and is hypoallergenic, it does not have to be removed prior to feeding, Lansinoh noted. 

The Lansinoh mOmma NaturalWave Nipple featuring the mOmma Feeding Bottle is based on more than 50 years of research and was designed exclusively for breastfeeding babies. It enables them to engage in the same natural sucking rhythms of breastfeeding, so there is less interruption when mom and baby are back together. This natural sucking motion also promotes oral, facial and jaw development, Lansinoh noted. 

When baby is ready to transition to a cup, the mOmma Spill-Proof Cup offers a rocking movement to engage baby and foster development during mealtime. The round ergonomic shape and soft dual handles are designed to allow baby to grasp them easily, and they encourage independent feeding. The closed-system soft spout does not require a valve, saving a step in cleaning and is 100% silicone, which is gentle on developing gums. 


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Prestige Brands signs Dale Earnhardt Jr. to rep Goody’s headache powders

BY Michael Johnsen

TARRYTOWN, N.Y. — NASCAR’s Dale Earnhardt Jr. has signed on as a Goody’s spokesman, Prestige Brands Holdings announced Tuesday. 

Earnhardt Jr. will join Goody’s longtime spokesman, Richard "The King" Petty, in a new multi-media campaign beginning in early 2013. Goody’s Powder will  be the title sponsor for the Goody’s Fast Relief 500, the Oct. 27  Sprint Cup Series race at Martinsville Speedway in Virginia. Goody’s will also continue its longstanding tradition of sampling the product at racetracks and bring Earnhardt Jr. and Petty together for personal appearances. 

"This partnership is unprecedented," stated Joseph Juliano, brand director, Goody’s. "It is the first time that these two NASCAR legends have worked together. Each of them has a huge fan base and they are both synonymous with the sport of auto racing."

A third-generation NASCAR driver and 2004 Daytona 500 winner, Earnhardt has won the National Motorsports Press Association Most Popular Driver Award for the past 10 years in a row. Petty has more NASCAR wins and championships than any driver in NASCAR history. A Hall of Fame inductee, Petty won 200 races and finished 712 times in the top 10, and was nicknamed "The King" after winning the Daytona 500 and the NASCAR national championship seven times each.

The campaign will also feature a  significant retail component that will include special events, in-store promotions and contests, and sampling of Goody’s headache powders via a specially branded mobile unit. 

In 1977, Goody’s became the first non-automotive sponsor in NASCAR when it signed Petty as spokesperson, starting one of the longest-running relationships in sports promotion, Prestige Brands noted.


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International probiotic association to sponsor documentary sequel on probiotics

BY Michael Johnsen

LOS ANGELES, Calif. — Health Point Productions on Monday announced the second part of a three-part documentary on probiotics will be going into production. 

"My goal for the film is that it will not only be entertaining and interesting, but it will highlight some of the latest scientific research in probiotics from around the world," stated executive producer David Knight. "In order to help achieve this goal I’m thrilled that the International Scientific Association for Probiotics and Prebiotics has agreed to become a major sponsor for Microwarriors 2. We strongly support ISAPP, which is an international, non-profit organization committed to the idea that all probiotic and prebiotic products should be scientifically substantiated and responsibly marketed."

"The film is well-aligned with our mission to promote the science behind probiotics and prebiotics, and ISAPP is excited about the opportunity to bring its renowned scientific expertise in the areas of probiotics, prebiotics, and human microbiota to the film," commented Mary Ellen Sanders, executive director ISAPP.

"Microwarriors: The Origin and the Destiny" will feature an "all-star" line-up of internationally renowned scientists headed by Gregor Reid, professor of microbiology and surgery, University of Western Ontario and chair of Human Microbiology and Probiotics, Lawson Health Research Institute in Canada; Mary Ellen Sanders, executive director of ISAPP and consultant for Dairy and Food Technologies in Colorado; Glenn Gibson, professor of Food Microbiology, University of Reading in the U.K.; Jeremy Nicholson, head of the Department of Surgery and Cancer at Imperial College London in the U.K.; Eamonn Quigley, professor of medicine and human physiology, Alimentary Pharmabiotic Centre, University College Cork in Ireland; Willem de Vos of the University of Wageningen in the Netherlands and University of Helsinki in Finland); Sven Pettersson, professor at the Karolinska Hospital in Sweden); Fredrik Bäckhed, professor, University of Gothenburg in Sweden; and Wendy Garrett assistant professor, Harvard Medical School in Massachusetts. 

To view a preview of the first "Microwarriors" installment, click here.


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