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Three-out-of-four OTC consumers read the label

BY Michael Johnsen

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 4,000 patients anything at all, what would it be? Send your questions to reder@lf.com.

Source: AccentHealth. To view the demographic breakdown of participants, click here.

 

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Meijer appoints J.K. Symancyk as president

BY Alaric DeArment

GRAND RAPIDS, Mich. — Meijer has appointed J.K. Symancyk as president of the company, the mass merchandise retailer said Tuesday.

Meijer said Symancyk’s new role came one year after he assumed the role of COO, while Mark Murray has been appointed to the new position of co-CEO, serving with current CEO Hank Meijer. Symancyk’s new position will officially begin Feb. 3.

"I am pleased to introduce J.K. as our next company president," Meijer, who also is co-chairman, said. "J.K. has been a key member of our leadership team, including most recently as our chief operating officer, and he has played an important role in the growth and success of Meijer since joining us in 2006."

Symancyk originally began working for Meijer in 2006 as VP perishables, becoming EVP merchandising and marketing in 2007 and COO in 2012.

"Having worked with J.K. in his different roles here at Meijer, we are very confident he is the right leader to help continue our path of growth and expansion," Meijer said. "We are also delighted that Mark Murray will remain a valuable partner in the continued growth of Meijer. Mark and his team have done a tremendous job and have positioned Meijer well for the future."

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SoloHealth debuts new “pay-per-performance” ad format

BY DSN STAFF

ATLANTA — A new ad format from health kiosk maker SoloHealth delivers targeted sponsor content that allows consumers to request additional information regarding products or services that will help promote healthy lifestyles, the company said.

The "pay-per-performance" format, called SoloTrigger, displays ads while people are using the kiosks. The company said that during a limited, three-day trial, nearly 11,000 of the 69,000 people using the SoloHealth Station kiosk requested additional product and service information using the ad format. The inaugural advertising partners include Johnson & Johnson, Procter & Gamble, Pfizer, Bayer, Hallmark and Coca-Cola.

"Targeted and contextually relevant content is what today’s savvy consumers expect, and brands must meet those expectations to build engaged interactions that drive change in behavior," SoloHealth VP advertising sales Dan Bonert said. "Our national platform allows brands to become solutions for consumers, providing a meaningful experience with their content and an opportunity to reach health-conscious shoppers when they are engaged and interested in products that are aisles away, not miles away."


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